With nearly 15 years' experience helping well-known B2B and B2C brands craft their communications strategies, Colby is a master storyteller. She understands how to turn whitespace into hard-hitting messaging and opportunities into powerful platform pillars.She has led marketing and communications teams across a myriad of industries, from successful product launches for IBM to international content marketing for Alibaba Cloud to managing highly engaging email marketing programs for Four Seasons Hotels & Resorts.Her career has taken her from New York City to Asia. This experience has given her a unique global perspective and a first-hand understanding of the importance of personalization in communications.Her most recent role was as Principal Consultant at Text100 Hong Kong (now Archetype), where she led regional APAC teams, helped manage the local office of 25 consultants, and provided strategic counsel to multinational companies including Salesforce, Akamai, Fox International, and F5.When she's away from her laptop, you'll find her in the boxing ring, on a yoga mat, or hanging out with her husband, Rich, and rescue dog, Griffin.