As a website strategist, designer, and copywriter, I help service-based business owners reach next-level growth with more calls, bookings, and sales through their website.Unlike other website designers, I’m a one-stop-shop: Design + Strategy + Copywriting + SEO. This maximizes your website’s ability to convert visitors into potential clients and saves you time.My clients typically see a 5x percentage increase in calls, bookings, and sales from their website. As a result, they generate more revenue and work with more of their dream clients.A marketer for 20 years, I worked “in the trenches” with Sales teams for over a decade, helping them land million-dollar deals—and learning (non-salesy) sales techniques that convince people to buy.Now I help small business owners and solopreneurs achieve next-level growth through a strategic website that works for their business, 24/7.Interested in working together? Request a free 30-min discovery call at www.JonesCopywriting.com

(Left company in late Feb 2022 to pursue freelancing.)• Built foundation of ABM program: ICP, tiers, entitlements, target account lists, templates• Developed custom content for Strategic Account Executives (one-pagers, pitch decks, proposals)• Established new process for custom content requests, reducing turn-around to Sales by days• Created company's first competitive battlecards and large account sales discovery template• Developed main pitch deck for Sales team, plus a version they could quickly customize themselves• Partnered with Lead Growth Marketing Manager to execute ABM email and ad campaigns

Built and managed Account-Based Marketing program (50% of role):• Built structure of ABM program: ICP, tiers, entitlements, target account lists, templates, Sales training• Developed custom content for Account Executives (slide decks, Executive Summaries, one-pagers)• Partnered with Corporate Marketing to develop and execute ABM email and ad campaignsDedicated Product Marketing Lead for 7 TransUnion Healthcare products (50% of role):• Developed messaging for existing products and maintained sales enablement material• Created client-facing materials: pitch decks, product sheets, proposals, case studies• Developed internal tools: sales playbooks, battlecards, probing questions, objection handling

(Company acquired by TransUnion Healthcare in mid-2018.)• Built and executed an integrated inbound marketing strategy (website redesign, SEO, content development, marketing automation, social media marketing) to increase MQLs• Created new marketing materials (sales deck, product one-pagers, infographics, event signage)• Developed an Editorial Calendar of campaign topics, timelines, and context for Sales • Implemented sales acceleration tools, including LeadLander, Hubspot Sales, and PointDrive• Coordinated company presence at conferences, trade shows, and VIP client events• Managed marketing automation vendor to create emails, blogs, white papers, videos, and newsletters• Worked 1:1 with Sales to create account-based content (decks, Executive Summaries, one-pagers)

• Developed and executed multi-channel inbound strategy to increase MQLs for Sales• Designed marketing collateral for sales enablement (one-pagers, pitch decks, postcards)• Developed value propositions for custom Executive Summaries / sales letters sent to prospects• Managed company website, copywriting refreshes, and website redesign

• Provided consulting services in marketing strategy, social media marketing, and graphic design• Clients included a national think tank and a small business specializing in social selling

• Developed multi-channel marketing strategy to increase online donations• Created and managed content for website, blogs, social media, and email campaigns• In-house graphic designer for all print materials and web graphics

• Managed creation, layout and print production of research and marketing publications• Designed promotional materials, newsletters, event signage, and website artwork• Managed content and moderated comments on CEO’s popular healthcare policy blog

• Researched and coordinated marketing projects for a 300-member sales staff • Designed graphics for print and email campaigns• Hosted weekly webinar to train sales force on marketing tools

• Wrote copy for and distributed monthly newsletter• Coordinated direct mail campaigns to clients• Maintained client information in CRM (Act!)