Jacqueline Jones Email and Phone Number

Johnson & JohnsonKenvueUnder ArmourProcter & GambleBlackRockMCBC

Please day drink responsibly#DeepEddyVodka #PickSomethingReal

Lead across multiple audiences for Event Sponsorship and Brand Activation of the Diageo portfolio to drive awareness and sales through trial in TX, OK, and KS. - Successfully curated 110+ Brand Activations and Experiences. - Led all phases of sponsorship negotiation (up to 6-figures): reviewing new proposals, negotiating terms on behalf of Diageo, and drafting agreements with a FY budget of $1.2MM. - Executed the planning, data intake, analysis, and building of the forecasted cost/ROI for all events and execution.- Sponsored events included by not limited to ’19 SXSW, Houston Livestock Show and Rodeo, ’18 Astroworld Festival, ’18 – ’19 NFL and NBA events.

National Program Lead for Academy Sports & Outdoors executing and implementing adidas NAM business plan to drive strong results within visual excellence, increased sell-through, brand knowledge, awareness, and market share growth.- Contributed to a 60% increase in market share (i.e., shop-in-shop spaces).- Developed a team of high functioning Regional Managers with an extended team of up to 40+ full-time specialists to impact POS across an 11-state territory.- Lead for special projects such as Future Icon Baseball camps, Cold Blooded events, ASO Tech Clinics, Wanderlust.

Led the Houston market while incorporating all aspects of experiential marketing: understanding, planning, strategy, development, integration, execution, and accountability. - Launched market to full program execution within 30 days.- Developed programming and managed 3,000 on/off-premise events.- Exceeded program KPIs in FY15 & FY 16.- Led grassroots and outreach activations aligned with brand initiatives.

Accounts/Clients: Hubert's Lemonade (Coca-Cola), Bai, Perfect Bar, SONY, Jaguar, Toyota, Direct Energy, among others.- Ensured the consistent implementation of all events and promotions across assigned territory to achieve corporate goals.- Led regional marketing plans for key accounts with the goal of increasing brand awareness and increasing sales and profit.- Supported all company initiatives, gave actionable feedback, shared best practices and served as an added value source for brands.

Assisted the Head of the Department with various research project. - Created assessments used in research projects - Administered assessments - Conducted both qualitative and quantitative statistical analysis - Helped write APA and Affiliated Journals published peer-reviewed articles