With 25 years experience in marketing, both on and offline, 12 of which have been in the local West Yorkshire area, I can provide you with services to help you market, promote and grow your business

• Project management – Management of the launch to market of 3 major product developments to retail and contract divisions to tight deadlines. Activities included retail development and manufacture of POS, display stands, sample and pattern folders, launch communications via print and online media. • Marketing Tool management – Managed the development and manufacture of pattern books for retail and commercial markets incorporating company rebranding and display stand POS including layouts, copy, imagery and design. • Product development – Working with sales and division directors on development of new product ranges. Involved with decision making and introduction of new ranges for the company.• Online marketing – Day to day management and update of the company website and social media channels. Activation and management of company presence on 3rd party online product databases (SBID, RIBA) • Communications – Organisation of design, print and mailing of company newsletters to retail accounts. • Advertising – Organisation of company adverts in Trade press. • Printed marketing material – Development and management of printed catalogues, price lists, flyers and POS to be used by sales force, retail accounts and at exhibitions.• Events – Organisation and attendance to all industry exhibitions including The National Buying Groups Flooring show, Harrogate National Flooring show and Sleep + Eat show. • Personnel management – Oversaw the sampling room department of 10 staff. Ensuring sample requests via website were sent as well as large retail sampling projects were completed by target dates. Ensured that merchandisers had all the collateral to install displays stands in independent and national retailers.

• Online marketing – Online marketing including SEO and Google Ads, company Facebook, LinkedIn and Twitter accounts as well as the on-going program of email marketing • Events – Organisation and attendance to all events to promote online courses to potential students.• Media management – Management of company PR, advertising and editorial.

• Brand Management – managing the 3 distinct brands within the company. I have overhauled all woven labels resulting in a more consistent brand message. I also work with many clothing and accessory customers to develop dual branding. • Media management – Management of all company PR, advertising and editorial in both trade and consumer publications, covering fashion, interior design and giftware. Development of relationships with key editors, hosting of mill visits with the press. Negotiating favourable advertising rates and additional free editorial. Organisation of TV and radio features on the company in local, national and international programming. • Website management – Development of the Bronte website with e-commerce capabilities, liaising directly with the website developers on functionality and content including the launch to direct consumers. For Moon Furnishing I manage the continual up-date of product content as well as development of a .com version of the site specially targeting the American market.•Online marketing – Online marketing including SEO and Google Ads, company LinkedIn and Twitter accounts for the company as well as the on-going program of email marketing for all 3 brands. Management of a digital marketing executive.• Exhibitions – Organisation and management of all company exhibitions in the UK and overseas.•Marketing Tool management – Oversee the development and manufacture of pattern books for Moon furnishing including layouts, technical copy, imagery and design. •Catalogues/marketing material – management and development of all marketing material including catalogues, brochures, show cards, leaflets, pop up banners and exhibition visuals.•Special projects – 2012 was the 175th anniversary of the mill and I was in charge of all marketing and PR for this event including development of the company 175 logo, promoting the anniversary and the company heritage through the media and to customers.

Short term contract to project manage the development of an in-house IT system offering a free-of-charge Audit service to help improve school purchasing efficiency and effectiveness.The project involved specifying the database system, preparing and cleansing the initial data, implementing company procedures in obtaining data from schools, specifying the end report structure. I also managed the production of sales literature and confidentiality agreements for the system.My other main task involved research into the budgets available in schools to spend on curriculum products.

Continuum Group offered residential and educational placements for children in care. I was employed for a 5 week period to plan and implement the lunch of a new Care Farm facility in Bedford. The project involved organising the required material for OFSTED inspection, production of all marketing and advertising literature, planning and organisation of open days inviting local education authorities, social workers and local schools to view the facilities and offered programmes.

Coachwise Ltd is the trading arm of Sports Coach UK.My role included• Managing the day to day activities of the marketing department. • Collation of costs and decision making on new product viability.• Production of all internal and partner mail order catalogues including product selection and withdrawal, copy writing, sign off of pages, authorisation of print volume and planning & collation of mailing data. • Management and editing of website content on company and 3 partner websites.• Update of internal company system for product ordering and withdrawal as well as management of slow moving stock and decision making on product disposal. • Monthly reporting of revenue and sales for 3 partner companies.

Calp UK were the UK subsiduary of an Italian company, Calp SPA.My main role included• Budgets – I forecasted and managed the annual UK marketing budget to cover annual advertising spend, promotional activities, in-store point of sale and graphics as well as marketing contribution to third party retailers. I was also responsible for bidding for additional marketing budget from Italy to cover larger projects such as Catalogue and website development. • Advertising – I planned and placed adverts in regional press and trade publications as well as wrote all articles, press releases and editorials for the same publications. • Catalogues – I produced 2 printed catalogues covering 3 brands for 2007. • Website – I took a leading role in the costing and design of the UK website, with e-commerce capabilities. On completion I managed all editing and e-marketing activities.• Retail Management – I was responsible for 8 own stores and up to 120 Concessions across the UK and helped increase the turnover from £1 million to £2.7million in 12 months.• Promotions – I organised promotional events for both trade and retail customers including seasonal promotions and clearance events to cover the promotional calendars of numerous department stores and retail centres. • Direct Mail – I collated a company mailing database and implemented a programme of regular mail-outs.• Product development – My role involved design of exclusive packaging and content for stores and companies (Edinburgh Crystal, Debenhams, John Lewis).• Outsourcing – I highlighted gaps in the market and sourced new products from the UK and overseas confirming trading agreements, product range and price. • In-house marketing – My administrative role included writing newsletters producing sales by square foot reports for all store managers. I also reported directly to the board with regards to the monthly marketing activities and their effectiveness.

Mail order company supplying a number of products through 4 brands; Cannock Gates, Cannock Beds, The Garden Factory and Hard to Find Gifts.My role involved• Advertising – In conjunction with a national advertising agency I placed adverts in the national press (tabloid and broad sheet) as well as in lifestyle magazines.• Catalogues – I designed and produced the quarterly Cannock Beds catalogue using an external design studio. I also was responsible for a number of pages within the Garden Factory and Cannock Gates catalogues • Market Research on competitors

Philip Harris is the scientific brand of Findel Education, one of the biggest mail order suppliers of educational equipment.My role includedProduct management – managing over 2500 IT and Earth Science products within 3 catalogues. Finding innovative products, sourcing products from the UK & overseas, negotiating trading terms, confirming selling prices. Set up of product details on SAP and I ensured products met UK regulations and were correctly labelled to include relevant safety notes and warnings .• Catalogues – I was given increasing responsibility for catalogue production resulting in the sign off of all catalogues produced in 2002. I was a trainer in the E-stage catalogue management system I was involved in all aspects of page management including photography, catalogue descriptions and placement of products on the page. During the life of a catalogue continually monitored pages to ensure products and pages met the required turnover and contribution. • Product development – I was a key decision maker in the continual product development of IT software and hardware used in schools. I organised testing of the product with teachers and focus groups. I wrote many of the user notes and worked with a local school to produce experiment packs • Technical support – I hosted training sessions for our internal sales team as well as answered direct technical calls from teachers by phone, e-mail and letter.• Exhibitions – For the Earth Science products I was solely responsible for our attendance at an annual exhibition. I organised and booked stand space, produced exhibition literature, ordered stock for display and manned the stand over a period of 3 to 4 days. Following the exhibition I ensured that all feedback was completed to any customer who had made enquiries at the exhibition.