Michele Jones Email & Phone Number

Bradford, GB

Bradford, England, United Kingdom

Keighley

With 25 years experience in marketing, both on and offline, 12 of which have been in the local West Yorkshire area, I can provide you with services to help you market, promote and grow your business

Keighley, England, United Kingdom

Keighley

Cleckheaton

• Project management – Management of the launch to market of 3 major product developments to retail and contract divisions to tight deadlines. Activities included retail development and manufacture of POS, display.
• Marketing Tool management – Managed the development and manufacture of pattern books for retail and commercial markets incorporating company rebranding and display stand POS including layouts, copy, imagery and design.
• Product development – Working with sales and division directors on development of new product ranges. Involved with decision making and introduction of new ranges for the company.
• Online marketing – Day to day management and update of the company website and social media channels. Activation and management of company presence on 3rd party online product databases (SBID, RIBA)
• Communications – Organisation of design, print and mailing of company newsletters to retail accounts.
• Advertising – Organisation of company adverts in Trade press.

Todmorden

• Online marketing – Online marketing including SEO and Google Ads, company Facebook, LinkedIn and Twitter accounts as well as the on-going program of email marketing
• Events – Organisation and attendance to all events to promote online courses to potential students.
• Media management – Management of company PR, advertising and editorial.

Guiseley, Leeds

• Brand Management – managing the 3 distinct brands within the company. I have overhauled all woven labels resulting in a more consistent brand message. I also work with many clothing and accessory customers to develop.
• Media management – Management of all company PR, advertising and editorial in both trade and consumer publications, covering fashion, interior design and giftware. Development of relationships with key editors, hosting.
• Website management – Development of the Bronte website with e-commerce capabilities, liaising directly with the website developers on functionality and content including the launch to direct consumers. For Moon.
• Online marketing – Online marketing including SEO and Google Ads, company LinkedIn and Twitter accounts for the company as well as the on-going program of email marketing for all 3 brands. Management of a digital.
• Exhibitions – Organisation and management of all company exhibitions in the UK and overseas.
• Marketing Tool management – Oversee the development and manufacture of pattern books for Moon furnishing including layouts, technical copy, imagery and design.

Short term contract to project manage the development of an in-house IT system offering a free-of-charge Audit service to help improve school purchasing efficiency and effectiveness.The project involved specifying the database system, preparing and cleansing the initial data, implementing company procedures in obtaining data from schools, specifying the.

Continuum Group offered residential and educational placements for children in care. I was employed for a 5 week period to plan and implement the lunch of a new Care Farm facility in Bedford. The project involved organising the required material for OFSTED inspection, production of all marketing and advertising literature, planning and organisation of open.

• Coachwise Ltd is the trading arm of Sports Coach UK.My role included
• Managing the day to day activities of the marketing department.
• Collation of costs and decision making on new product viability.
• Production of all internal and partner mail order catalogues including product selection and withdrawal, copy writing, sign off of pages, authorisation of print volume and planning & collation of mailing data.
• Management and editing of website content on company and 3 partner websites.
• Update of internal company system for product ordering and withdrawal as well as management of slow moving stock and decision making on product disposal.

Newcastle-under-Lyme, Staffordshire

• Calp UK were the UK subsiduary of an Italian company, Calp SPA.My main role included
• Budgets – I forecasted and managed the annual UK marketing budget to cover annual advertising spend, promotional activities, in-store point of sale and graphics as well as marketing contribution to third party.
• Advertising – I planned and placed adverts in regional press and trade publications as well as wrote all articles, press releases and editorials for the same publications.
• Catalogues – I produced 2 printed catalogues covering 3 brands for 2007.
• Website – I took a leading role in the costing and design of the UK website, with e-commerce capabilities. On completion I managed all editing and e-marketing activities.
• Retail Management – I was responsible for 8 own stores and up to 120 Concessions across the UK and helped increase the turnover from £1 million to £2.7million in 12 months.

• Mail order company supplying a number of products through 4 brands; Cannock Gates, Cannock Beds, The Garden Factory and Hard to Find Gifts.My role involved
• Advertising – In conjunction with a national advertising agency I placed adverts in the national press (tabloid and broad sheet) as well as in lifestyle magazines.
• Catalogues – I designed and produced the quarterly Cannock Beds catalogue using an external design studio. I also was responsible for a number of pages within the Garden Factory and Cannock Gates catalogues
• Market Research on competitors

Shenstone, Staffordshire/Ashby De LA Zouch Leicestershire

• Philip Harris is the scientific brand of Findel Education, one of the biggest mail order suppliers of educational equipment.My role includedProduct management – managing over 2500 IT and Earth Science products within 3.
• Catalogues – I was given increasing responsibility for catalogue production resulting in the sign off of all catalogues produced in 2002. I was a trainer in the E-stage catalogue management system I was involved in all.
• Product development – I was a key decision maker in the continual product development of IT software and hardware used in schools. I organised testing of the product with teachers and focus groups. I wrote many of the.
• Technical support – I hosted training sessions for our internal sales team as well as answered direct technical calls from teachers by phone, e-mail and letter.
• Exhibitions – For the Earth Science products I was solely responsible for our attendance at an annual exhibition. I organised and booked stand space, produced exhibition literature, ordered stock for display and manned.

Bsc

Education record