Nigel Jones Email & Phone Number

Chicago, Illinois, United States

Atlanta, Georgia, Us

Leading team to establish strategic priorities and optimize product portfolio for full beverage category across 1,200 Buffalo Wild Wings locations.

Atlanta, Georgia, Us

Led team to direct the strategy, drive cohesion across marketing activities, and define the end-to-end brand experience for the dine-in business at Buffalo Wild Wings

Chicago, Illinois, Us

Chicago, Illinois, Us

Promoted to Senior Brand Marketing Manager position with increased responsibility over a portfolio of brands in different stages. In this role I am leading a team of four to execute a new strategy on a legacy brand, identify new opportunities in the non-alcoholic beer space, and commercialize the launch of the Molson Coors’ first organic beer release in the US.

Chicago, Illinois, Us

Promoted to Brand Marketing role where I managed two Associate Marketing Managers to execute marketing strategies and develop integrated marketing campaigns across three brands. In this role I spearheaded the launch of a new campaign on Miller High Life, enabled the brand to become a larger part of culture by executing several real-time brand activations, and led the re-launch of Miller64 through brand repositioning, packaging redesign, and development of new creative assets to improve volume trends.

Chicago, Il, Us

Promoted to an Insights Manager role to lead consumer and business insights for regional marketing and sales teams. In this role I have coordinated both brand and consumer focused research projects, created marketing mix models that delivered incremental volume, and presented insight recommendations to external customers. More recently, my responsibilities have expanded to developing MillerCoors’ e-commerce learning plan and leading research to discover how our brands can be more impactful in an emerging retail space.

Chicago, Il, Us

Transitioned to the Innovation Team at MillerCoors to commercialize new brand launches. In this role I successfully re-launched Zima Flavored Malt Beverage in the summer of 2017. My responsibilities included forecasting volume for a limited time re-launch, developing key selling materials, and leading creative agencies to develop a social media and PR influencer campaign that received over 1M organic impressions. The re-launch was deemed a success, as product sold through volume by the end of the summer. For more details on the launch, take a look at my interview with Cheddar TV below.Before Zima, I developed a go-to-market plan for a new brand in the above premium segment. Key responsibilities included managing the launch through the stage-gate process, forecasting volume, designing packaging, and building initial above the line communication. I advanced the project to the final development stage before it was canceled, the furthest milestone reached in the project’s six year history.

Chicago, Il, Us

My first full-time role at MillerCoors was on Miller Lite, where I developed shopper marketing activations and created point-of-sale materials for a variety of branded campaigns. I later managed a seven-agency team to develop and execute an integrated marketing plan for the 2016 Miller Lite Summer campaign, achieving volume performance that exceeded plan (+0.9% vs. prior year). Key components of the campaign included collaborating with design agencies and supply chain to re-design promotional packaging as well as building a consumer engagement strategy that reached over 3M consumers.

Chicago, Il, Us

I started my career in CPG as a Shopper Marketing Intern where I analyzed retail market trends and MillerCoors’ current in-store marketing programs to develop a channel innovation strategy that would increase shopper engagement in convenience stores by 20%.

New York, Ny, Us

In this role I managed two consultants to create financial database, which resulted in an automated system that reduced the time required to deliver accurate restrictions to ratings analysts by 50%. I also created a series of cross-functional video training classes to reduce time frame needed to complete formal onboarding program for new employees.

New York, Ny, Us

Transitioned to the Banking Supervision group where I evaluated the financial risk portfolios of the twelve largest global Investment Banks. In this role I became proficient in in analyzing large data sets to identify the risks faced by banks in the event of another market collapse. I also sought opportunities to improve team processes by streamlining our risk data system, which reduced the report upload process time by 67%.

New York, Ny, Us

I started my career at the Federal Reserve as an Analyst, primarily examining equity and debt positions of large financial institutions in support of regulatory reports for U.S. Treasury. A key responsibility in this role included presenting data trends and sharing best practices with key regulatory contacts at various external financial institutions to improve data quality efforts.

Master Of Business Administration (Mba), Marketing, Strategy

Bs, Finance