Chief Operating Officer
Current- Drive sustainable business growth through development of growth and marketing initiatives, brand differentiation, & improved client outreach, resulting in 35% average annual revenue growth YOY since 2014 & robust portfolio of new, repeat clients- Recruited, interviewed, and hired 2 long-term consultants and multiple additional digital artists, ensuring product delivery met F13’s high bar for timeliness, artistry, accuracy, and style- Self-taught COO; diligently researched business development, management, and operations best practices- Identified need to create book establishing F13 industry expertise - propelled book creation, by interviewing CEO, shaping and authoring content, translating technical info into compelling layman’s terms, and managing publication, marketing, and sale of book on Amazon, saving thousands of dollars in external vendor fees to produce Architectural Visualization: Its Relevance to the Unbuilt World- Jump started and implemented design, & content strategy for website, including hiring and collaborating with various marketing consultants for logo development, overall site layout, and brand strategy- Introduced automation and technology tools for client relationship management and lead tracking - Spearheaded and compose engaging monthly print newsletters, weekly emails, blog posts to build F13 community / engage clients - Launched email and direct mail marketing campaigns i.e. targeting past clients for re-engagement with updated value proposition and dynamic lumpy mail tactics - Initiated shock and awe packages to fuel leads' interest, including personalized message, benefits-focused communications, and local items for fun, memorable brand interaction - Cultivated in-depth understanding of pain points and concerns of unique clients through ongoing research, attention to trade publications, informal focus groups with industry acquaintances to build client insights for superior, comprehensive solution delivery