Jonesson Oliveira Email & Phone Number

São Paulo, Brasil

• 1º By applying SEO strategies, we achieved a 23% growth in the C6 Bank blog in 2023 and we are at 35% of the traffic goal for 2024;2º In May 2024, we reached the 1st position for the keyword "Conta Internacional" one.
• Support the performance and content team as a bridge between technology and marketing to suggest and apply best practices for metatags implementation and technical performance improvements;
• Lead, along with the Content Coordinator and the Product Manager, a flow for creating new product pages based on best SEO practices, covering Technical SEO, UX, Onpage SEO, and Loading Performance;
• Lead App Store Optimization (ASO) strategies in app stores to improve the app's positioning;
• Lead Conversion Rate Optimization (CRO) strategies, developing and applying A/B tests and events on pages to enhance user experience and conversion on product pages;
• Lead Inbound Marketing strategies by creating the first journey rule in conjunction with content, technology, and CRM teams;

São Paulo, São Paulo, Brasil

• 1º Achieve the 2nd position for "Cotação do Bitcoin" increasing sessions 13%;2º Increase organic sessions to the Mercado Bitcoin by 11% in 2021;3º Increase sessions on the Mercado Bitcoin Blog by 19% in 2021.Main.
• Development of educational materials on "SEO," "UX and SEO," and "SEO and Technology" to promote internal workshops;
• Support in the development of a WordPress-based page builder for creating product pages incorporating best practices in development and semantic SEO;
• Training teams to build pages on the page builder following best SEO practices;
• Identification and correction of URLs with errors (4xx, 5xx) using Screaming Frog;
• Development of an internal linking strategy using Screaming Frog;

São Paulo, São Paulo, Brasil

• 1º Achieve the 2nd position for "Cotação do Bitcoin" increasing sessions 13%;2º Increase organic sessions to the Mercado Bitcoin by 11% in 2021;3º Increase sessions on the Mercado Bitcoin Blog by 19% in 2021.Main.
• Development of educational materials on "SEO," "UX and SEO," and "SEO and Technology" to promote internal workshops;
• Support in the development of a WordPress-based page builder for creating product pages incorporating best practices in development and semantic SEO;
• Training teams to build pages on the page builder following best SEO practices;
• Identification and correction of URLs with errors (4xx, 5xx) using Screaming Frog;
• Development of an internal linking strategy using Screaming Frog;

São Paulo, Brasil

• Support to the Content Team, guiding them towards the best themes and topics to be addressed in the Neon and MEI Fácil blogs;
• Direct support to the Inbound Marketing Coordinator with insights on strategies, process improvements, and the creation of new strategies, as well as the development of business-focused documentation;
• Keyword research and cannibalization analysis focusing on user search intentions;
• UX and Information Architecture analyses with an SEO focus;
• Benchmark analyses and content creation focused on the retention and acquisition of new customers;
• Presentation of new solutions in the fields of technology and content with a focus on inbound marketing;

São Paulo E Região, Brasil

• Support to the Content Team, directing them towards the best themes and topics to be addressed on the websites: "Empréstimo Para Você", "Consórcio Para Você", "Investimentos Para Você", "Cartões Para Você", and.
• Direct support to the Content Manager with insights on strategies, process improvements, and the creation of new strategies, as well as the development of business-focused documentation;
• Keyword research and cannibalization analysis focusing on user search intentions;
• UX and Information Architecture analyses with an SEO focus;
• Benchmark analyses and content creation focused on the retention and acquisition of new customers;
• Presentation of new solutions in the fields of technology and content with a focus on inbound marketing;

São Paulo E Região, Brasil

• Coordination of the Content Team, directing towards the best themes and topics to be worked on the "iQuilibrio" site and the "iQuilibrio blog";
• Direct support to the CMO with insights on strategies, process improvements, and the creation of new marketing campaigns;
• Responsible for transforming iQuilibrio into an authority in the market of Holistic Therapies and Well-being;
• Direct involvement in developing CRO strategies focused on acquiring new leads through AB tests configured via Google Optimize and Google Tag Manager;
• Bi-weekly Sprint Planning with a focus on SEO and content strategies;
• Keyword research and cannibalization analysis focusing on user search intentions;

São Paulo, São Paulo

• Coordination of the Content Team, directing towards the best themes and topics to be worked on the "TelaVita" site and the "TelaVita blog";
• Direct support to the CMO with insights on strategies, process improvements, and the creation of new marketing campaigns;
• Responsible for transforming iQuilibrio into an authority in the market of Holistic Therapies and Well-being;
• Direct involvement in developing CRO strategies focused on acquiring new leads through AB tests configured via Google Optimize and Google Tag Manager;
• Bi-weekly Sprint Planning with a focus on SEO and content strategies;
• Keyword research and cannibalization analysis focusing on user search intentions;

São Paulo, São Paulo

• Participation in bi-weekly Sprint Planning meetings focusing on strategies to be used;
• Keyword research and cannibalization analysis focusing on user search intentions;
• UX and Information Architecture analyses with an SEO focus;
• Benchmark analyses and content creation focused on the retention and acquisition of new customers;
• Creation of sitemap.xml;
• Presentation of new solutions in the fields of technology and content with a focus on inbound marketing;

São Paulo, São Paulo

• Creation, management, and analysis of campaigns through Google Adwords, Facebook/Instagram, and Criteo;
• Analysis of results and improvements through Google Analytics, as well as the creation of more precise segmentations to ensure an increase in ROI;
• Creation of performance reports using Excel and the Raven SEO Tools;
• Direct contact with clients for better accuracy in results and insights for improvements.

São Paulo E Região, Brasil

• SEO Planning: studying main competitors, gathering data and keywords, and assessing the current situation in major search engines;
• Monitoring and adjusting Onpage and Offpage SEO, based on SEO tools like MOZ, SEMrush, Google Analytics, Screaming Frog, and Raven SEO;
• Creating and monitoring content for blogs and news portals. Additionally, extensive development of internal content for better Onpage SEO strategy results;
• Creating and managing Link Building strategies;
• Analyzing and studying Usability with A/B testing to make navigation smoother for users, along with a comprehensive study of the sales funnel for better accuracy;
• Web Analytics: using Google Analytics, analyzing, and seeking insights to improve store performance in search engines;

Marketing, Marketing/Marketing Management, General

Gama Experience, Growth Hacking

Product Management

Education record