Summer Jones Email & Phone Number

Salt Lake City Metropolitan Area

Sandy, UT

• Developed strategic content creation and execution methods that largely contributed to both the retention and acquisition of Instasize’s impressive user base
• Created valuable content and oversaw other engagement techniques and platforms to grow Instagram following by over 260%
• Designed & curated top performing creative both individually & collaboratively with Design Team by identifying trends, conducting consumer research, writing briefs, and upholding high standards of quality & branding
• Managed, built, and optimized paid digital ad campaigns via Facebook, Snapchat, Tiktok, Applovin and Google
• Measured and routinely reported on ad performance and ROI both at the campaign and creative level to strategically work toward and achieve desired KPIs
• Maintained brand ambassador relationships and organized, assisted with, and reported on many influencer campaigns including (but not limited to) affiliate links, giveaways, creative challenges and press trips

Draper, UT

• Created original content and utilized collaborative & user generated content across multiple social platforms to organically grow following by over 1250%
• Built an affiliate marketing program with trackable conversions accounting for 10% of online revenue
• Streamlined a strategic content creation process optimized for sales that translates across various channels
• Produced content that resonates, engages, & performs such as styled party shoots, flat lay photography, shoppable blog-style product pages, and merchandise-showcasing TV spots
• Interpreted analytics and strategically analyzed data to maximize effectiveness of both organic & paid content
• Designed and imported top selling, on-trend branded party products

Provo, UT

• Organically grew and managed all social media platforms by creating content, interacting, and posting daily
• Interpreted data and analytics to maximize reach
• Planned and executed on-campus awareness events
• Contributed to the creative design of ads, course catalogues, and styled shoots

Provo, UT

• Researched consumer behaviors to strategically market products and present our findings to real clients
• Drafted brand models, media plans, creative briefs, and ad design mockups

Provo, UT

• Mediated the doctor/patient relationship by prepping the patient to be seen and administering care and medications as instructed
• Built customer service and interpersonal skills in a professional medical environment