Jon Strobel Email & Phone Number

Our clients call us their Customer Agency. We create rapid insight and business change for brands, putting customers at the heart of companies and solving problems from the customer’s perspective.I work with clients and C Space colleagues to develop research solutions to bring the voice of the customer into the client organization and help generate customer-inspired growth.

Minneapolis, Mn

Launched and managed online research community generating 120+ research activities a year providing executives and managers from across the enterprise with a quick, low-cost method of capturing the voice of the customer;Designed, conducted, analyzed and reported qualitative and quantitative research for a wide variety of internal clients;Provided research to support launch of brightpeak financial (http://www.brightpeakfinancial.com/), including product development and testing, distribution model testing, and defining target markets, positioning and value proposition;Introduced use of syndicated and omnibus data to provide more comprehensive view of financial services market at lower cost than custom research;Tested and implemented new research and analytic methods including online survey tools, conjoint/discrete choice analysis, perceptual mapping, and concept testing;Trained and managed junior research associates and interns.

Minnetonka, Mn

Led development of Fingerhut.com’s outbound email marketing program by defining business requirements and working with resource owners and vendors to create solutions adding a new, low-cost medium for direct marketing campaigns.Led development projects with creative and IT resources to introduce Fingerhut’s high level of personalization into its Web and email campaigns to provide customers with a consistent brand experience.

Minnetonka, Mn

Facilitated Fingerhut Customer Panel; Designed surveys to collect customer information for predictive modeling;Conducted qualitative and quantitative research for merchandising, service operations, branding and promotion managementBuilt predictive models that provided significant lifts in the performance of direct marketing campaigns.

Clarksville, Arkansas

Taught Marketing Research, Marketing Strategy, Statistics, Quantitative Methods for Decision Making.

Greater New Orleans Region

Taught capstone undergraduate course in strategic management. Supported faculty research and co-authored papers on the use of structured decision-making techniques.Reviewer, Discussant, and Session Chair in Methodology track of Southern Management Association and Southwestern Academy of Management.

New Orleans, Louisiana, United States

Taught Management Principles, Strategic Management, and Marketing Strategy

Ms Management, Management, Marketing

Mba, Marketing Management

Activities and Societies: Research Assistant, Teaching Assistant

B. A., Political Science, Mathematics, Theatre Arts, Philosophy

Activities and Societies: University Senate, Student Body Senate, University Academic Affairs Committee, Technical Director of Northern.

Master Of Business Administration - Mba, Marketing