I lead digital strategy by mapping out consumer engagement and User Journey based on analytics. My success has been proven that I drive strong campaign content towards segmented audiences to uncover optimal ROI.Leadership and oversight of campaigns throughout different lifecycle points:o Prelauncho Launcho Postlauncho Competitive Intrusiono Optimizationo Revenue Growth Spurts and AnalysisSTRENGTHSPharmaceutical HCP + DTC + OTC | DoD [Department of Defense] w/ US Pentagon | Veeva | CRM Integration | Comms Planning | Intelligent Market Engagement (IME) | Content Strategy | Power Point Presentations | SaaS | Salesforce | Continuing Medical Education (CME) Activation | Client Services | Account Management | Lead Generation | Creative Suite | Cross Functional Team Management | Paid + Owned + Earned Media Planning = Optimized Media Buy | AOI Marketing through User Journey | Competitive Analysis | Google Analytics | Brand Planning | Performance Management | Mentorship | Team Management | Workshop Leadership | Search Engine Optimization (SEO) | Agile & Waterfall Methodologies | Brand Management | Marketing Strategy | User Experience (UX) | Consumer Experience (CX) | Strategic Planning | Market Segmentation | New Business Development | Budget Management | Customer Journey Mapping | Client Relations |

 Owning strong relationships with cross-functional partners, including Account, Creative, Finance, and Business Development Strategically deciding who to target, when, with what message and how by ensuring deliverables are utilized on the appropriate channel Creating clear, concise and compelling content for client presentations, POVs, and other deliverables as necessary and participating in the development of new business proposals to existing and new clients.

 Owning Client budgets as large as $15million and allocating project cost while tracking project budget status to offer solutions for possible overage Leading PR, Social, KOLs, eCommerce, and eMarketing departments to generate creative, innovative and engaging strategies that focus on consumer interest and retention Leading digital and video production across all platforms to expand digital presence, increase views, and ensure audience engagement

 Managing the fiscal responsibilities of the strategy department and campaign budget The advocate of the Team / Strategy department; making suggestions / decisions with the Leadership Team best interest in mind Proactively provide suggestions to Team / Leadership that positively influence daily functions

 Implementation of digital strategy and social trends for deliverables - including campaigns, events, digital marketing, and PR Assessing and solving complex brand challenges and utilizing core competencies including social media, SEO, paid social knowledge, earned social media, project management, and content marketing Quarterly and monthly planning of digital marketing programs, resulting in continuous improvement on digital KPIs measured against finances and consumer engagement and retention

 Oversee all aspects of development and production to track with schedule, budgeting, and deliverables  Collaborate with Internal and External Teams [vendors] ranging from Digital or Print Production and various stakeholders to help guarantee project success Partnering with Social Listening Teams to ensure a positive presence and reputation among consumers

 Develop and maintain identity design for multiple CBS sporting event Managing and directing photo and video shoots, including photographer/videographer sourcing, model and beauty sourcing, negotiating and booking of all talent, location scouting, creation of creative brief/shot list prior to shoot, on-set direction, and coordination of post-production work Produce sketches, designs, and copy layouts for a variety of applications. Determining size and arrangement of illustrative material and copy, select styles and size of type, and arranges layout based upon available space, knowledge of layout principles, and aesthetic design concepts