• Led the successful inception of two Consumer Packaged Goods (CPG) brands, guiding diverse teams through every phase from ideation to product placement, achieving impactful market entry and widespread consumer adoption.• Engineered a transformative overhaul of marketing infrastructure for a $100MM+ B2B unit, resulting in an impressive 100%+ surge in customer engagement and lead generation, setting new industry standards for client interaction.• Pioneered the strategic management of multiple brands, delivering sustained double-digit annualized sales growth by deploying innovative tactics and leveraging comprehensive market insights.• Implemented cutting-edge marketing strategies that elevated brand visibility and market penetration, driving substantial revenue increases and solidifying brand positioning in competitive markets.• Cultivated synergistic collaborations across organizational divisions, streamlining operations and ensuring smooth execution of brand strategies to surpass predefined business objectives.• Effectively managed relationships with four distinct agencies, overseeing consumer insights, creative brief development, and content direction for respective business domains, ensuring cohesive and impactful brand representation.

• Guided the revitalization of two historic brands, facilitating a remarkable 50% surge in sales over a three-year span, reversing years of decline.• Demonstrated sharp financial expertise by overseeing the entire profit and loss (P&L) spectrum for a diverse portfolio of over 50 SKUs, yielding a substantial $2MM+ margin enhancement on a $50MM portfolio.• Engineered strategic maneuvers to reinvigorate and reposition two established brands, resulting in sustained sales upticks, amplified market presence, and heightened profitability.• Initiated a groundbreaking media blitz for a venerable 70-year-old brand, fueling an expansion in distribution channels, double-digit sales growth, and strengthened consumer loyalty.• Seamlessly integrated innovative marketing tactics with comprehensive financial stewardship, driving significant sales surges, elevated brand prominence, and enhanced fiscal performance.

• Collaborated with cross-functional teams to meticulously craft and execute a dynamic multi-brand strategy, driving significant market share expansion and solidifying brand presence within competitive landscapes.• Supported the development and implementation of targeted consumer marketing campaigns across multiple brands, resulting in a remarkable 30%+ growth in portfolio revenue over a span of four years.• Played a pivotal role in analyzing market trends, consumer insights, and competitive intelligence, leveraging data-driven strategies to optimize brand positioning and drive sustainable growth, achieving consistent success in exceeding performance targets.• Coordinated closely with the VP of Marketing, gaining invaluable hands-on experience in executing TVcampaigns and spearheading major strategic initiatives such as rebrands and consumer segmentation.

• Led a dynamic cross-functional initiative to conceptualize, develop, and launch an innovative range of beverage products, achieving remarkable seven-figure sales within the inaugural year through adept market analysis, visionary product development, and seamless team collaboration.• Directed a transformative packaging overhaul for the entire beverage line, navigating operational challenges to integrate a new shape and material, and ensuring consumer satisfaction while setting industry standards for efficiency and innovation.• Navigated and managed a $100MM tea and fruit drink business through unforeseen emergencies,implementing agile strategies to safeguard profitability and market share amidst turbulent conditions.

• Engineered a robust corporate consensus forecast model using Tableau, streamlining forecasting processes and enabling agile decision-making for a wide-ranging SKU portfolio exceeding 100 items.• Designed persuasive trade decks and executive-level PowerPoint presentations, successfully presenting to major U.S. grocery retailers, driving brand recognition and market expansion strategies with impactful storytelling and data visualization.• Directed a cross-functional leadership team in the proactive management of sales projections, fosteringcohesion among diverse stakeholders and ensuring alignment with corporate objectives.

• Directed groundbreaking first-party research endeavors, partnering with cross-functional teams to driveforward-thinking product development strategies and long-range planning, fostering a culture of innovation.• Facilitated the revitalization of a multi-million-dollar consumer and market research division, implementing innovative methodologies and frameworks that enhanced the department's effectiveness in deciphering market trends and consumer behavior.• Presented dynamic monthly synopses of syndicated data and consumer insights to executive stakeholders, facilitating informed discussions and driving strategic initiatives that propelled market share expansion and bolstered brand positioning in competitive landscapes.