Jon Ewing Email & Phone Number

Washington, Ct, Us

Jacksonville, Fl, Us

New York, Ny, Us

iCapital is a Fintech business that has built a marketplace platform used by many of the world’s leading asset and wealth managers, and their High Net Worth clients, to trade Private Market Alternative Investments. With over $150b of AUM managed through the platform, iCapital is the dominant player in the industry, connecting a complex ecosystem of providers, and automating much of the process of alternatives investing - allowing this fledgling industry to scale. iCapital is a unicorn, and continues to grow rapidly both in the US and internationally. - Brought in to completely rebuild the marketing operation at iCapital. Turned an inefficient, old-fashioned & reactive organization into a digital-first, proactive & scalable department with channel marketers embedded throughout the business, utilizing a centralized marketing services function for delivery. Identified two core KPIs - user growth & user activity growth - and organized the function around these two. - Developed first iCapital brand narrative & brand strategy. Simplified the story of iCapital and ensured that every employee, globally, was able to articulate our offering. Utilized this brand narrative as the foundation for numerous campaigns, collateral changes, and planned a website strategy for 2023.- Member of the core group on the SIMON Markets acquisition. Developed messaging, both internal and external; first 90 day programs for employees; brand strategy. Integrated marketing teams & technologies.- Implemented many “belt & braces” policies and procedures: bottom-up budgeting, OGSM objective setting, pricing grids, global data protection policies, use of marketing automation & Salesforce, prospect & customer segmentations, editorial style guides, brand & visual identity style guides, social media policy, and so on. - Member of the 8 person Management Committee. Report to the CEO. Actively involved in all aspects of growth, M&A, and people strategies.

Canary Wharf, London, Gb

Tasked with building Fitch’s first group marketing function, I brought together a team of over 100 people from inside and outside the company, across multiple disciplines (Corporate Communications, Brand & Design, Websites, Campaigns, CRM/Salesforce, Events, Video, Employee Communications, Market Research), and set up both a central shared services ‘agency’ as well as matrixed business marketing teams. Manage combined budget of >$40m.- Rationalized marketing platforms, processes, standards and people across multiple business units and regional offices, saving over $2m a year in licensing and people costs. Educated businesses on what modern marketing is & partnered with frontline colleagues to embed marketing as a vital part of the organization. - Created first digital strategies for the business, covering web sites for lead generation, social and advertising for reach and marketing automation for down-funnel journeys. Also built customer journeys for retention & cross/upsell. Built models to flag ‘red/amber/green’ accounts. Brought in content recommendation algorithms to drive these journeys. Drove over 1k qualified leads per week to the sales team, improved retention rates by over 10%, and lowered # of accounts more than 20% off list price to less than 4% of total.- Merged 4 distinct Salesforce instances into one, with common data standards & usage models. Added in CLM and CPQ, Sarbanes-Oxley controls, and made system GDPR-ready. Salesforce became the single source of truth for customer and prospect data, with hub/spoke model into other systems. Led GDPR rollout across the organization.- Rolled out first Fitch Brand Strategy to all 40 offices, and across all digital properties. Centered brand vision on our people, and linked it to our culture. Rolled out first Employer Brand/EVP under the “Equal More” slogan.

London, Gb

Brought in to rebuild both the Technology and Marketing functions at BMI Research shortly after its acquisition by Fitch. Accountable for technology & infrastructure, software development, 3rd party vendor management, project management, as well as brand marketing, outbound marketing, lead generation & scoring, the corporate website and e-commerce channels, social media strategy, and PPC and SEO strategies. Managed 75 people across 5 locations and a combined budget of $60m.- Restructured both departments, reducing people costs by 15%. Also replaced underperforming off-shore 3rd parties, delivering increased development capacity for the same price.- Moved all IT infrastructure from on-site server room into Amazon EC2. Generated savings of $500k p/a.- Entirely rebuilt the marketing strategy. Brought in marketing automation (Marketo), Web testing + personalization (Optimizely). Created Social strategy. Migrated from Saleslogix to Salesforce. Applied ad-tech principles (look alike modeling, next best action) to research content recommendation. Built measurement models. Increased ‘Leads to Sales’ by over 800%, and ‘Revenue Attributable to Marketing’ from 15% to 70% of total.

Brook Green, London, Gb

Accountable for dunnhumby's work on Personalisation & Digital Marketing activities across Tesco Group.• created and built algorithm and platform targeting Tesco customers globally, resulting in an industry-leading redemption rate• created and built algorithms for Tesco’s online grocery retail, resulting in an increase of products added to online cart• advised CMOs worldwide on data-driven marketing strategies

Brook Green, London, Gb

Accountable for delivering dunnhumby's global communications targeting platform.

Brook Green, London, Gb

Denver, Colorado, Us

Gb

Set up and ran Mediasurface’s Indian subsidiary. Accountable for all aspects of the operation, building a fully functioning team from nothing to ability to contribute code in 5 months.

Gb

Master Of Science - Msc, Cognitive Science & Natural Language Processing

Ba, Mathematics & Philosophy