Jon Feustel Email & Phone Number

Minneapolis, Minnesota, United States

Develop, manage and execute in-store merchandising and marketing placements for Google Hardware products in Mass Retail.

Greater Minneapolis-St. Paul Area

* Lead strategic and creative concept development for Entertainment/Electronics categories in-store retail experiences* Manage the in-store marketing innovation of Target’s Electronics category in a proof of concept experience* Partner with consumer insights team to understand key insights that inform insight-driven marketing strategies* Successfully launched Heyday, Target’s new owned-brand of stylish tech products, through impactful in-store marketing initiatives that have contributed to the brand’s continued success in exceeding sales forecasts* Direct project execution initiatives through extensive collaboration with cross-functional partners and external vendors

Minneapolis, Minnesota

Greater Minneapolis-St. Paul Area

* Establish in-store marketing priorities with Sr. Buyers and Divisional (DMM) merchant partners* Develop and define the in-store marketing experience for Electronics and Entertainment to align with an overall category priorities* Create and manage annual budget plan for Electronics and Entertainment* Research and write Channel Assignments to kick-off work to external creative agencies* Manage collecting and communicating creative feedback to creative agencies during concept development

Greater Minneapolis-St. Paul Area

* Oversaw US and Canada in-store marketing (ISM) experience for Electronics, Entertainment, Toys, Sporting Goods, Luggage and Licensing* Led ISM team, budget, and timing/action workstream to successfully set 3 pilot stores for large-scale Entertainment and Electronics Innovation in 13 weeks* Managed a team of up to 6; included direct and indirect reports and mix of team members and contractors* Coached and developed team members through Leadership Statuses and Annual Reviews* Selected to serve as ISM Operations Coordinated Store Environment (CSE) captain as a stretch project* Oversaw execution of Target Ticket, Target's digital entertainment platoform, in Electronics and Entertainment categories

Greater Minneapolis-St. Paul Area

* Collaborate with multiple teams to execute division specific and cross-divisional projects* Provide critical analysis of $4.1M department budget to key stakeholders* Schedule and lead key meetings to ensure important milestones are met* Resilient in adapting to unexpected business changes and challenges* Proficient in Target Marketing systems: ACE, MOP, MIX, OFR, MediaBin

Greater Minneapolis-St. Paul Area

* Managed extensive timing/action plans for cross-divisional campaigns* Identified unique business challenges and recommended informed solutions* Partnered with appropriate teams to keep multiple ISM initiatives on budget and on time* Maintained $3.6M department budget; provided monthly forecast analysis to Budget Captain

Indianapolis, Indiana Area

* Facilitated the successful implementation and integration of robust Association Management System (AMS), Point of Sale (POS) system, and Email Marketing Service to manage over 45,000 member accounts* Planned and managed event registration and sessions for an annual international convention serving over 6,500 attendees* Led all print, direct mail, website, email, online, and mobile social media marketing campaigns and initiatives to sell memberships and increase brand awareness* Coordinated with multiple external vendors and creative agencies to produce innovative multi-channel marketing initiatives

Greater Minneapolis-St. Paul Area

* Increased single ticket sales and grew patron loyalty by developing and managing integratedmulti-channel media campaigns that included print, radio, direct mail, and online advertising initiatives* Led weekly sales analysis meetings with cross functional partners to monitor ticket sales, identifyupcoming challenges, and troubleshoot potential solutions* Developed professional growth plans and supervised the Marketing Assistant

Greater Minneapolis-St. Paul Area

* Executed multiple print, radio and direct mail campaigns to drive season and single ticket sales totaling $2M* Partnered with key internal and external stakeholders in Public Relations, Finance, Development, Ticket Services, and Operation Teams at multiple venues