Senior Brand Strategist
CurrentDrawing on years of international experience in creatively driven agencies in Europe, Asia and North America, I work with clients to define brand direction and develop strategies that strengthen and grow their business.Brands:Automotive/Mobility: Mitsubishi (global brand strategy), Pininfarina (EV concept development), TomTom (global strategy), Uber (global impact strategy), VW (global Vehicle OS, GIS data management).Alcohol: Ararat Brandy, Mandarine Napoléon, Guinness FES and… Show more Drawing on years of international experience in creatively driven agencies in Europe, Asia and North America, I work with clients to define brand direction and develop strategies that strengthen and grow their business.Brands:Automotive/Mobility: Mitsubishi (global brand strategy), Pininfarina (EV concept development), TomTom (global strategy), Uber (global impact strategy), VW (global Vehicle OS, GIS data management).Alcohol: Ararat Brandy, Mandarine Napoléon, Guinness FES and Draught, Heineken, Hoegarden, Olmeca Tequila, Tiger Beer.Financial: Knab.Food: Barry Callebaut, Côte d’Or.Health/Personal Care: Boldking, Davines (Grow Beautiful campaign), Grand Vision (global strategy, sustainability, NPD), Lydian Dentistry (wellbeing).Hospitality: AMA Hotels (wellbeing).Logistics: TNT (global brand strategy).Sports: Intersport (Global sustainability strategy), VF Corporation (Natural Performance Materials - global brand strategy).Telco/Tech: ASUS, Biosparq, eMag, Liberty Global, Telenor, T-Mobile, Vodafone.Agencies:Alchemy AmsterdamAmsterdam WorldwideBanter AmsterdamBrand Articulations AmsterdamDesign Bridge AmsterdamGreen Room Design AmsterdamHarriman Steel AmsterdamSuperheroes Amsterdam180 Amsterdam Show less