● Trained users on Ad Badger software, ensuring they understood and utilized all features effectively to maximize their advertising potential.● Taught clients how to run Amazon PPC campaigns, providing strategic advice and best practices to help them achieve their marketing goals.● Collaborated with the development team to identify and address software bugs, ensuring a seamless user experience.● Worked with the product team to create and implement new features for the software, based on user feedback and market trends.● Reported directly to the CEO, providing insights and updates on client training progress, software performance, and feature development.● Developed comprehensive training materials and documentation to support client onboarding and ongoing education.● Analyzed client performance data to identify trends and areas for improvement, offering tailored recommendations to enhance campaign results.● Fostered strong relationships with clients, acting as a trusted advisor and point of contact for all Amazon PPC-related queries.

● Managed campaign creation and Amazon advertising investment for multiple direct-response ad types across a portfolio of ~5-10 clients.● Delivered consistent quarter-on-quarter growth in client advertising performance and investment.● Sourced and analyzed data using tools such as Excel to provide needed services and design reporting methods focused on data visualization.● Developed tools, processes, and reporting to address inefficiencies in daily campaign management execution.● Stayed updated with new direct marketing innovations from Amazon and guided clients through adoption.● Provided structured customer feedback to the Teikametrics product, data science, and development teams.

● Organized and managed essential activities for Amazon accounts, driving growth through strategic planning.● Oversaw and optimized product listings using advanced knowledge of keyword research, the Amazon algorithm, and product search rankings.● Developed innovative tactics for product merchandising and executed effective marketing campaigns with Amazon Sponsored Ads and Promotions.● Monitored customer feedback, marketplace health, and competitor offers, updating processes as needed.● Analyzed reports, presented findings, and provided growth recommendations.● Managed Amazon advertising campaigns and allocated budget efficiently.● Handled additional tasks related to online marketplaces and eCommerce efforts.

● Offered comprehensive personal assistance services including grocery shopping, downsizing homes, pet care, and house checks.● Efficiently managed grocery shopping tasks, ensuring timely and accurate procurement of items according to specific requirements.● Assisted in downsizing homes, coordinating logistics, organizing belongings, and facilitating smooth transitions.● Provided dedicated pet care services, ensuring the well-being and comfort of furry companions.● Conducted regular house checks, maintaining security and performing necessary tasks to keep the property in optimal condition.● Demonstrated strong attention to detail and organization skills while managing multiple personal assistance tasks simultaneously.● Developed strong relationships with clients, fostering trust and ensuring exceptional service delivery.● Exhibited exceptional discretion and confidentiality in handling sensitive personal information and situations.● Adapted quickly to changing needs and priorities, consistently delivering high-quality assistance with a proactive and positive attitude.

● Provided expert computer repair, maintenance, upgrades, and design services for clients.● Installed and supported efficient home and business computer networks to ensure optimal performance.● Developed and managed databases, utilizing analytics to drive informed decision-making.● Installed and supported home theater and multimedia entertainment systems for enhanced audiovisual experiences.● Offered valuable technology consulting services to businesses, assisting in making informed technology decisions.

● Managed direct mail lists through vendors like R.L. Polk, Experian, and General Motors, ensuring accurate and timely execution of marketing campaigns.● Collaborated daily with management, sales, account teams, production, and creative departments to ensure the timely and accurate delivery of marketing initiatives.● Analyzed back-end metrics and performance data for direct mail and web-based marketing programs, optimizing their effectiveness.● Verified and manipulated data for mail houses, performing tasks such as merge/purge, formatting, versioning, and de-duplication to ensure data accuracy.● Coordinated with mail houses and print shops to execute direct mail programs seamlessly and efficiently.

● Collaborated daily with account managers and programmers to troubleshoot and resolve complex automation and production issues, ensuring smooth operational workflows.● Leveraged in-depth knowledge of the Windows operating system to boost data processing speeds by 600%, significantly enhancing efficiency and productivity.● Coordinated with the USPS to integrate NCOAlink (National Change of Address) scrubs into daily automated processes, ensuring accuracy in billing and collection mailings.● Provided key insights to vendors for implementing offsite data processing, improving the overall data management infrastructure.

● Developed and implemented a corporate workflow system for Direct Marketing and Advertising, reducing the time to launch new products by 75% and enhancing our competitive advantage.● Utilized advanced demographic data analysis and cross-referencing techniques to improve the accuracy of client lists, significantly increasing response rates for Product, Service, and Special Offer mailings.● Created a commission, quota, and lead tracking system that empowered the sales department, streamlining reporting and improving individual performance and sales outcomes.● Performed statistical analysis on advertising and mailings, delivering data-driven insights that shaped marketing strategies for maximum effectiveness.

● Installed, configured, and managed Microsoft Exchange servers in a rapidly growing environment, ensuring seamless communication and data management across the organization.● Implemented a trouble ticketing system to improve communication and support across Business, Marketing, Customer Service, and IT departments, driving efficient issue resolution and collaboration.● Collaborated with vendors to source hardware, software, and consulting services, ensuring the IT ecosystem remained robust and up to date.● Managed and executed a company-wide upgrade to Windows 2000 Server and Windows 2000 Professional, aligning infrastructure with the latest technologies and security standards.● Troubleshot internal and external network issues, maintaining 100% uptime to ensure uninterrupted organizational operations.● Designed and built custom hardware solutions for web applications, addressing unique technical needs and enhancing performance.