The demand for engineering "psychologists"​ is thriving because industries are realizing that involving psychologists in the design process helps final products be more functional and enjoyable to use, says Div. 21 Past-president Ronald G. Shapiro, PhD, manager of IBM's Enterprise Technical Learning Curriculum. Further, a product or system that is well designed from the start will help eliminate frustrated customers and costly redesigns, increasing the company's bottom line."Part of the reason engineering psychology is so hot is that people are really starting to understand there is a need for psychologists--specialists-who can evaluate data on a product's or system's use and provide recommendations,"​ says Carl Smith, a fifth-year doctoral student at George Mason University sources: http://www.apa.org/gradpsych/2007/03/engineering.aspx