Full P&L responsibility of US operation.

- Responsible for country revenue, P/L (EBITDA), channel, and brand- Spear head new business opportunity with telco and automotive companies- Achieved record high revenue by launching new brands and strategizing digital marketing

- Responsible for regional G/M, revenue, and branding- Channel and partnership development & management- Successfully turned around business in Korea and SE Asia which suffered for 5 consecutive years of revenue decline by enhancing partner management

Developed Business Strategy for smartphone and tablet and had P/L responsibility for North America tablet business.• Cultivated new business opportunity for Galaxy Tab in Traditional and non-traditional Channel• Successfully positioned Galaxy Tab as Leading Brand in US Market• Grew Revenue +400% and +500% in volume within 1.5 yearResponsible for North Americas market research and analysis.• Key member to formulate competition strategy for Galaxy S against Apple iPhone.• Developed Mobile Phone Annual Business Plan for North American market.• Equity research report, Gartner, NPD, Strategic Analytics data analysis and reporting.

Managed biggest sales account, Hi-mart, and developed corporate channel strategy. Leadership and People Management• Spearheaded development of company channel strategy to improve profitability.• Led 12 members of demand creation team responsible for daily shop operation which resulted in reduced personnel turnover ratio by 25%.Relationship Management• Established data based negotiation measure by successfully establishing on-line CPFR system.• Achieved sales forecast accuracy by 105% of target sales and reduced inventory liquidation cost by 15%.

Developed business strategies and Managed Annual Business Plan for 14 sales companies in Asia Pacific, Africa, and Middle East.Strategic Business Development• Developed and managed business plans for China, India, Australia, Middle East, and SE Asia.• Formulated market penetration and competition strategy in the region resulting in steady +20% growth.• Conducted market research on new product benefits to gain insight on design and functionality.Operation Management• Oversaw USD 640M business, the third biggest in Sony after Europe.• Achieved 35% business growth and maintained No.1 market share for 3 consecutive years by successfully penetrating new markets and winning competitor’s market share.• Planned and executed annual USD 4M advertisement budget.Communication Skills• Produced and delivered weekly and monthly market reports to Sony’s top management.• Successfully created communication pipeline in Asia, Oceania, and Middle East while harmonizing diverse needs.

Headed TV product marketing group responsible for the yearly sales revenue and P/L.• Developed Annual Business Plan responsible for USD 100M business.• Planned annual marketing campaign worth USD 3M.• Youngest and fastest promotion to Product Manger in company history.