Jongbin Lee Email & Phone Number

Seoul, South Korea

Develope brand visions, campaign strategies, creatives and operation for:-General Motors .Chevy and GMC new car launch ad campaigns .Sales lead generation digital campaigns .Sales support materials production-Dorco .New razor product launch marketing campaign .IG brand channel creation and operation .Influencer collaboration for online sales conversion .Global key markets brand activations-Olive Young .US service launching consultation .eStore UI/UX benchmarking & suggestion .Influencer marketing proposals-Samsung Electronics Global Marketing Office & CX MDE(Multi Device Experience - IoT) Center .SmartThings dotcom CEJ planning and global roll-out .GNUSMAS - Samsung brand character global launching (Character story and universe develop + assets: 3D, Unreal, launch films) .Samsung brand guide and VI management .CX MDE SmartThings communication planning .#Team Samsung campaign .#YouMake campaign for 2022 CES-Samsung Semi-conductor .Brand vision development and brand campaigns .Sustainability & ESG campaign strategy, slogans, ideas .Enterprise server solution launch films for CES .Corporate films .Year End(Behind Every Wish) Corporate PR campaign .CSR 2.0 awareness-Hankook Tire .Global campaign strategy and creatives .Digital media planning and execution management .Motorsports sponsorship ideas and management

South Africa

Grow and manage Cheil branches in South Africa, Kenya, Nigeria, Ghana and Senegal(partnership):-Restored Cheil Africa and grew it over 130 employees of teams -Transformed Cheil Africa from content production to a digital performance marketing agency by acquiring new businesses: social, digital media, CRM, e-Store for Samsung Africa-Provided weekly conversion and e-Store sales peformance reports along with improve plans by cross-analyzing traffic conversion, social responses, media effectiveness as well as sales force/retail partners feedback -Set up new service teams, work manuals and templates for each new digital service-Initiated O2O transformation between: retail/events(offline) and digital channels-Tested and applied various agency collaboration processes between functions and branches for practical and stronger agency integration -Rejuvenated Samsung brand stores by adapting to local business dynamics and consumer environment-Rolled out new sales promotion schemes(eg. Samsung Week, Blue Friday, etc) and managed daily quick-fixes-Consulted floor sales force management and re-established new KPIs and processes in terms of assignment, attendance, reporting, market insights and incentive validation-Contracted and managed agency partnership in Senegal-Established Cheil Africa’s fluid service network by centralizing core services in ZA-Nudged and infused new agency culture based on open, proactive, business consultation mind set

Frankfurt, Hesse, Germany

Business development support and management:-Client service director for Samsung Germany-Cheil Austria and Swiss office deputy managing director-Samsung European retail production centre establishment-BMW retail innovation pitch-Deutsch Bank digital pitch-Creative awards project management

Seoul, South Korea

Global marketing campaign team lead for Samsung Mobile, PC, Camera and Brand:-Samsung Mobile global launches : Galaxy S3~S6, Note 2 & 3, Tablets and PCs-Samsung Mobile Olympics ad campaigns : London Olympics 2012, Sochi Olympics 2014-Samsung Smart Camera global launch : NX300(Usain Bolt), NX30, etc-Samsung Global Marketing Organization : Launching People, Samsung branding guide, IoT-Samsung EBT : B2B marketing framework, event and forums

South Africa

Opened and registered Cheil’s first Africa branch in Johannesburg, South Africa:-Built a team of 30 people from scratch-Developed and executed marketing for Samsung Africa : ad campaigns, Dotcom and retail-Introduced Samsung retail management guide including ;store design, POSM, production & installation, planogram as well as store owner consulting(existing and new)-Opened over 500 stores(flagship, shop-in-shop, etc.) across Africa-Rolled out first Samsung Forum to recruit new retail partners in Africa, thus penetrate and expand retail channels effectively

Seoul, South Korea

Planned and rolled out various marketing campaign for:-Samsung Group, Electronics, Montor-Sports marketing for Samsung's Bangkok Asian Games 1998-Korean domestic brands: Seoul Dairy Corp, Hi-mo, Kyobo Securities