-Execute the Tier 3 campaigns and product launches from the creation of assets to provide global guidelines for PR, CRM events & activities, the social media roll-out ideas- Support on the regional topics from store visuals to PR, CRM, and special activations- Work on the creatives for different stationaries and printed materials, special goods and oversee all production, manage budgets, and anticipate production lead time- Scouted 29 artists and designers ( Total:60 ) all over the world for the As Seen By exhibitions. Briefed them to make customized art and design RMOMA pieces (2021-2022)- Organize and execute lifestyle video and photo shoots from the concepts to post-productionby consolidating different needs, commercial moments, and product launches- Responsible for a travel photography series called ‘New Horizons’. Scout more than 60 photographers and videographers and provide them with customized briefs

L'Oréal Paris Skincare-Travel Retail Worldwide CPD- Analyzing and consolidating sell-in & sell-out data by SKU, product line, category, and zone- Conducting ad-hoc analysis and benchmark & global market studies to identify strategicmarketing opportunities

• Translate and trans-create 4000+ product names, 300+ descriptions, and other practical information to localize contents on a weekly basis • Create a concise, engaging, and optimized brand category listing description for localizing content

Franchise business in Korea with Kolon Industries, Inc• Analyzed and consolidated sell-through and presented weekly sales reports categorized by style, size, store, and SKU • Organized detailed defective reports, and requested spare parts from headquarters on a biweekly basis• Allocated new products to all branches; check stock levels and replenished shortages• Developed and translated training materials and distribute them to sales staff

• Designed and fabricated prototype products including shoes, bags, jewelry, and scarves according to the seasonal theme• Developed and applied sophisticated embroideries, printing techniques, and materials for the unique selling points• Researched global trends, competitors’ products, new fabrics, techniques, materials, etc.• Presented elaborate product lists with photos and descriptions in meetings with Lanvin Paris executives • Held regular meetings with other departments and factory managers; organized documents to handle production

• Analyzed weekly/monthly sell-through and presented daily/weekly/monthly sales reports• Assisted with the preparation of order lists and seasonal reports; consolidated sales analysis & buying data• Managed stock level by checking inventory regularly and following up on product shortages.• Researched global and local market trends, competitors’ trends, price, bestselling products, etc.• Assorted and scrutinized products and completed seasonal product review reports • Organized and translated training materials & product description books and distributed them to sales associates

• Investigated target customers and organized target lists for DMs• Identified critical social affairs and trends to design optimal marketing strategies

• Responsible for customer care, visual merchandising, stock inventory, and sales reports• Recorded customer feedback and comments, and sent them to the main office