Urban Creator is a creative-based, integrated and hybrid communication group with new perspective and pleasant energy. Urban Creator specializes in product planning and distribution/marketing integration consulting / influencer management based on unique and creative ideas.

Headed a newly formed Marketing Department at M+D Properties and developed clear marketing goals to ensure that success of the company. Spearheading marketing, advertising, and business development. Managing new DOOH Assets (Digital Billboard & Full-motion LED)• Media Strategy• Client Partnerships

Headed LOTTE’s global campaign and AirAsia’s IMC campaign. Planned and directed various creative and successful marketing events including branded content production that aired on major TV channels in Vietnam and Indonesia.Marketing Communication Planning• Led communication strategy/road-map planning, content development/production and implementation based on strategic channel mixed across traditional, lifestyle, and social media• Led corporate communication & CSR activities to deliver consistent brand message and elevate the brand’s global positionControl and Management• Plan and manage marketing communication budget and maximize cost efficiency and ROI.• Track, monitor, and evaluate key activities • Perform cost analyses of past transactionsClients : LOTTE Group & Subsidiaries, AirAsia, etc.*DaeHong Communications, 3rd largest advertising & marketing Agency in Korea, is the in-house agency of Korean international group, LOTTE.

Led Asiana Airline’s global brand campaign, and Chung Jung One's brand campaign & ground activation. Responsible for overall brand management activities. Strategic Marketing Communication Planning• Conducted various in-depth market research for clients Media Campaign Strategy Planning• Presented and pitched for annual planning and new business developmentClients : Asiana Airlines, DaeSang(2nd largest food company in Korea) and etc.*SangAm Communications is the in-house agency of Korean international group, Kumho, the owner of Asiana Airlines. *Chung Jung One is one of the largest food brands in Korea

Led Asiana Airline’s global campaign and Bank of America's credit card advertising & ground activation.Strategic Marketing Communication Planning • Client Relationship Management • Conducted various in-depth market research for clientsMedia Campaign Strategy Planning • Event Planning and ManagementClients : Asiana Airlines, Kumho Tire, Bank of America, etc.*SangAm Communications is the in-house agency of Korean international group, Kumho, the owner of Asiana Airlines.

Responsible for overall brand management activities.• Planned and coordinated Advertising, PR, Motor Sport events, and Test Drive events