I joined Pax8 as Demand Generation Director, UK&I, and after just one year, I was elevated to the VP of Marketing, EMEA role, reflecting my immediate contribution to the organisation. I spearhead the development of the EMEA marketing strategy, aligning it with commercial goals and corporate initiatives. My role encompasses overseeing all facets of marketing within the region, including demand generation, creative, events, PR, and vendor marketing.In 2024, the Pax8 EMEA Marketing Team won the ‘Channel Programme of the Year Award’ at the IT Europa Awards, and we've been nominated for multiple prestigious awards across various IT channel events.• Strategic Budget Management: Manage EMEA marketing budget, optimising resource allocation, T&E control, and ROI to drive sustained growth and efficiency.• Market Expansion: Successfully launched the Pax8 brand into new markets, including DACH and the Nordics, through tailored localisations of websites and marketing materials, ensuring alignment with varying market maturities.• Leadership and Team Building: Built the EMEA marketing team from the ground up, establishing a robust leadership structure and functional teams. Led a significant departmental reorganisation in October 2023, which included integrating teams and executing change management processes.• M&A Integration: Played a pivotal role in the leadership team overseeing four European-wide acquisitions, integrating marketing team members and aligning acquired brands with Pax8’s core value proposition.• Operational Excellence: Implemented a quarterly OKR process, leading the marketing leadership team’s OKR cadence and reporting. I also host weekly L10 meetings and leverage WorkBoard for managing OKRs, L10, and WorkStream processes.• Employee Engagement: Regularly achieve higher than company average scores on employee engagement surveys, reflecting focus on leading happy and high-performing teams.

As Group Marketing Director at Sports Travel and Hospitality Group (STH), I led the strategic promotion of the STH brand to rights holder audiences while driving the marketing and commercial success of high-profile global ticketing programmes. These included the Tokyo 2020 Olympic Games Official Hospitality, Rugby World Cup 2019 Official Travel and Hospitality, and Cricket World Cup 2019 Official Travel. My role was pivotal in shaping and executing marketing strategies that maximised lead generation, revenue growth, and client engagement for major global accounts.• Digital-First Innovations: Pioneered a digital-first approach to launching new products and services to B2B and B2C audiences, leading the global development and implementation of eCommerce platforms.• Partnership Marketing: Forged and managed strategic partnerships with major sporting rights holders and event organisers, including Olympic organising committees, World Rugby, the ICC, and BOA, to drive impactful brand activations and marketing collaborations.• Global PR and Crisis Management: Directed global PR efforts, including the development of crisis communication plans, sentiment monitoring, and the creation of proactive press opportunities, leveraging influencers to enhance brand visibility.• CRM and Marketing Automation: Led the CRM strategy, focusing on data segmentation and marketing automation using MS Dynamics and ClickDimensions, to drive targeted marketing efforts and improve customer engagement.• Sales and Marketing Alignment: Collaborated closely with the Sales Director and Commercial Director to align sales and marketing teams, enhancing lead generation and ensuring consistent messaging across all channels.• New Business Development: Contributed to winning new business, including the Tokyo 2020 RFP, by writing key sections of proposals and advising on presentation and submission formats, reinforcing STH's competitive edge.

As Business Development Manager for EMEA Partners at Precor (part of Amer Sports), I was responsible for driving new business growth while managing and developing strategic accounts across key territories in EMEA. My focus was on fostering strong relationships with distributors and overseeing customer engagement with major accounts such as Virgin Active South Africa, the largest gym chain in the country.I consistently delivered on key business objectives, including achieving all sales, gross profit, and EBIT targets, while equipping partners with the tools and strategies they needed to succeed in their markets.• Strategic Sales Leadership: Collaborated with distributors to craft and implement compelling sales and marketing strategies that aligned with business objectives, ensuring revenue growth and market penetration in their regions.• Tailored Marketing Support: Provided partners with customised marketing collateral and campaigns, enabling them to adapt and activate resources effectively within their local markets.• Consistent Target Achievement: In the 10 months I was in the role, I met or exceeded all monthly, quarterly, and annual sales, gross profit, and EBIT targets, showcasing my ability to drive consistent performance and deliver results under tight timelines.• Distributor Training and Enablement: Delivered ongoing training and support to distributors and key accounts, ensuring they were well-versed in Precor products and services, which bolstered their ability to sell and support these offerings.• Market Intelligence Development: Conducted in-depth market research and intelligence gathering to better understand and develop key market segments, which informed and refined business development strategies.

As UK Marketing Manager at Precor, I spearheaded the creation and execution of annual marketing communications strategies for the UK B2B business. My tenure was marked by significant achievements, including doubling the company’s market share in the CV and strength equipment categories and earning multiple in-house awards such as the Best Demand Generation Campaign Award 2015, Best Database Management Award 2015, EMEA Marketing Unit of the Year Award 2015, and International Marketing Awards in both 2013 and 2012.• Market Share Growth: Played a pivotal role in doubling Precor's market share in the UK, particularly in the CV and strength equipment categories, achieving the highest overall market share in over a decade.• Strategic Marcomms Leadership: Developed and implemented comprehensive marketing communications strategies with a strong focus on lead generation for the UK sales team. Leveraged the full marketing mix, with an emphasis on digital marketing, including social media, display advertising, and SEO.• Award-Winning Campaigns: Recognised for delivering exceptional results through award-winning campaigns, underscoring my ability to create and execute high-impact marketing initiatives.• PR and Media Strategy: Oversaw public relations, tradeshow participation, and media planning and placement, collaborating with agencies to deliver measurable results against pre-determined KPIs.• Data-Driven Marketing: Utilised CRM and marketing automation tools to orchestrate data-driven, multi-channel campaigns, including drip campaigns and direct mail, enhancing customer engagement and lead conversion.• Customer and Market Insights: Conducted extensive customer and market research, providing valuable insights to internal and external stakeholders to inform strategic decision-making.

As Telemarketing Manager at Perfect Pitch, I played a pivotal role in driving the company’s marketing and new business initiatives. Working closely with the Managing Director, I was responsible for managing telemarketing campaigns for key account clients, overseeing CRM database management, and coordinating integrated marketing efforts.• Strategic Campaign Management: Coordinated and executed integrated marketing campaigns, including email, direct mail, and telemarketing, ensuring alignment with business objectives and client goals.• CRM Database Management: Effectively managed the company’s CRM database, ensuring accurate data collection and segmentation to optimize campaign targeting and lead generation efforts.• Content Creation and Copywriting: Authored compelling copy for all marketing materials, including the company website, press releases, and promotional content, contributing to brand consistency and market presence.• Performance Reporting and Analysis: Prepared and analysed detailed campaign reports, providing valuable insights to clients and senior management, which informed strategic adjustments and improved campaign performance.• Team Leadership and Recruitment: Led the recruitment and management of both permanent and flexible staff, as well as third-party agencies, ensuring the team was equipped to deliver high-quality results.• Client Engagement and Representation: Represented Perfect Pitch at networking events and client pitches, presenting the company’s value proposition and securing new business

As a Sales & Marketing Executive at IMG Media, I played a crucial role in coordinating and executing marketing campaigns to promote the media archive division of one of the world’s largest sports management companies. My dual role involved not only marketing responsibilities but also acting as a sales broker between customers and rights holders such as Wimbledon, The FA, and World Rugby. Key responsibilities included producing marketing collateral, managing website projects, and running targeted digital campaigns, all of which contributed to the growth and visibility of IMG Media’s offerings.• Marketing Campaign Coordination: Spearheaded the implementation of multi-channel marketing campaigns, collaborating closely with internal creative design and print departments to produce impactful online and offline marketing collateral.• Content Creation and Copywriting: Crafted compelling copy and sourced relevant imagery for marketing materials, including websites, newsletters, and printed collateral.• Website Project Management: Successfully project-managed the development and launch of a new website, overseeing all aspects of its maintenance using a bespoke content management system (CMS), ensuring a seamless user experience.• Lead Generation through PPC: Ran targeted pay-per-click (PPC) campaigns, which effectively generated high-quality leads for the sales team, directly contributing to sales pipeline growth.