Jonathan Griffiths Email & Phone Number

Greenwood Village, Colorado, US

• I joined Pax8 as Demand Generation Director, UK&I, and after just one year, I was elevated to the VP of Marketing, EMEA role, reflecting my immediate contribution to the organisation. I spearhead the development of the.
• Strategic Budget Management: Manage EMEA marketing budget, optimising resource allocation, T&E control, and ROI to drive sustained growth and efficiency.
• Market Expansion: Successfully launched the Pax8 brand into new markets, including DACH and the Nordics, through tailored localisations of websites and marketing materials, ensuring alignment with varying market.
• Leadership and Team Building: Built the EMEA marketing team from the ground up, establishing a robust leadership structure and functional teams. Led a significant departmental reorganisation in October 2023, which.
• M&A Integration: Played a pivotal role in the leadership team overseeing four European-wide acquisitions, integrating marketing team members and aligning acquired brands with Pax8’s core value proposition.
• Operational Excellence: Implemented a quarterly OKR process, leading the marketing leadership team’s OKR cadence and reporting. I also host weekly L10 meetings and leverage WorkBoard for managing OKRs, L10, and.

Greenwood Village, Colorado, US

London, GB

• As Group Marketing Director at Sports Travel and Hospitality Group (STH), I led the strategic promotion of the STH brand to rights holder audiences while driving the marketing and commercial success of high-profile.
• Digital-First Innovations: Pioneered a digital-first approach to launching new products and services to B2B and B2C audiences, leading the global development and implementation of eCommerce platforms.
• Partnership Marketing: Forged and managed strategic partnerships with major sporting rights holders and event organisers, including Olympic organising committees, World Rugby, the ICC, and BOA, to drive impactful brand.
• Global PR and Crisis Management: Directed global PR efforts, including the development of crisis communication plans, sentiment monitoring, and the creation of proactive press opportunities, leveraging influencers to.
• CRM and Marketing Automation: Led the CRM strategy, focusing on data segmentation and marketing automation using MS Dynamics and ClickDimensions, to drive targeted marketing efforts and improve customer engagement.
• Sales and Marketing Alignment: Collaborated closely with the Sales Director and Commercial Director to align sales and marketing teams, enhancing lead generation and ensuring consistent messaging across all channels.

Woodinville, WA, US

• As Business Development Manager for EMEA Partners at Precor (part of Amer Sports), I was responsible for driving new business growth while managing and developing strategic accounts across key territories in EMEA. My.
• Strategic Sales Leadership: Collaborated with distributors to craft and implement compelling sales and marketing strategies that aligned with business objectives, ensuring revenue growth and market penetration in their.
• Tailored Marketing Support: Provided partners with customised marketing collateral and campaigns, enabling them to adapt and activate resources effectively within their local markets.
• Consistent Target Achievement: In the 10 months I was in the role, I met or exceeded all monthly, quarterly, and annual sales, gross profit, and EBIT targets, showcasing my ability to drive consistent performance and.
• Distributor Training and Enablement: Delivered ongoing training and support to distributors and key accounts, ensuring they were well-versed in Precor products and services, which bolstered their ability to sell and.
• Market Intelligence Development: Conducted in-depth market research and intelligence gathering to better understand and develop key market segments, which informed and refined business development strategies.

Woodinville, WA, US

• As UK Marketing Manager at Precor, I spearheaded the creation and execution of annual marketing communications strategies for the UK B2B business. My tenure was marked by significant achievements, including doubling.
• Market Share Growth: Played a pivotal role in doubling Precor's market share in the UK, particularly in the CV and strength equipment categories, achieving the highest overall market share in over a decade.
• Strategic Marcomms Leadership: Developed and implemented comprehensive marketing communications strategies with a strong focus on lead generation for the UK sales team. Leveraged the full marketing mix, with an.
• Award-Winning Campaigns: Recognised for delivering exceptional results through award-winning campaigns, underscoring my ability to create and execute high-impact marketing initiatives.
• PR and Media Strategy: Oversaw public relations, tradeshow participation, and media planning and placement, collaborating with agencies to deliver measurable results against pre-determined KPIs.
• Data-Driven Marketing: Utilised CRM and marketing automation tools to orchestrate data-driven, multi-channel campaigns, including drip campaigns and direct mail, enhancing customer engagement and lead conversion.

Witley, Surrey, GB

• As Telemarketing Manager at Perfect Pitch, I played a pivotal role in driving the company’s marketing and new business initiatives. Working closely with the Managing Director, I was responsible for managing.
• Strategic Campaign Management: Coordinated and executed integrated marketing campaigns, including email, direct mail, and telemarketing, ensuring alignment with business objectives and client goals.
• CRM Database Management: Effectively managed the company’s CRM database, ensuring accurate data collection and segmentation to optimize campaign targeting and lead generation efforts.
• Content Creation and Copywriting: Authored compelling copy for all marketing materials, including the company website, press releases, and promotional content, contributing to brand consistency and market presence.
• Performance Reporting and Analysis: Prepared and analysed detailed campaign reports, providing valuable insights to clients and senior management, which informed strategic adjustments and improved campaign performance.
• Team Leadership and Recruitment: Led the recruitment and management of both permanent and flexible staff, as well as third-party agencies, ensuring the team was equipped to deliver high-quality results.

Chiswick, London, GB

• As a Sales & Marketing Executive at IMG Media, I played a crucial role in coordinating and executing marketing campaigns to promote the media archive division of one of the world’s largest sports management companies..
• Marketing Campaign Coordination: Spearheaded the implementation of multi-channel marketing campaigns, collaborating closely with internal creative design and print departments to produce impactful online and offline.
• Content Creation and Copywriting: Crafted compelling copy and sourced relevant imagery for marketing materials, including websites, newsletters, and printed collateral.
• Website Project Management: Successfully project-managed the development and launch of a new website, overseeing all aspects of its maintenance using a bespoke content management system (CMS), ensuring a seamless user.
• Lead Generation through PPC: Ran targeted pay-per-click (PPC) campaigns, which effectively generated high-quality leads for the sales team, directly contributing to sales pipeline growth.

Cim Professional Diploma In Marketing (Dipm - Level 6)

Film & Video Production

4 A-Levels (3 X A, 1 X B Grades)

10 Gcse'S (2 X A*, 4 X A, 4 X B Grades)