Jon Guerra Larrauri Email and Phone Number
Multidisciplinary Creative | Brand Strategist | Design Innovator | Brand Identity AdvisorWith over a decade of expertise in Advertising and Design, I bring a wealth of experience from dynamic agencies in both Spain and the U.S. My passion lies in shaping compelling brand experiences through a holistic approach, spanning branding, brand strategy & architecture, concept development, visual identity, digital media, signage, and environmental/experiential design.Guiding Design Excellence at HBAdna, Los AngelesCurrently, I am privileged to be a part of a the world's leading hospitality design firm, contributing to its legacy of expanding experiential horizons for brands around the globe. As the leader of the DNA division within HBA, my role involves steering the team to deliver simplified yet clever strategies and design solutions, setting each of our projects apart.Designing Beyond BoundariesMore than a professional, I am a designer in the broadest sense, constantly exploring new avenues to define brand experiences. My focus is on connecting people through shared emotions, translating extensive business research and strategies into compelling messaging, and ensuring the consistency of the brand across various layers.
Hba/Hirsch Bedner Associates
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Creative Director, Brand Strategy & DesignHba/Hirsch Bedner Associates Aug 2021 - PresentSingapore, Singapore, Sg• Directed division’s annual goals and budgeting, leading to a 32% increase insignings since 2022 through targeted strategic planning and precise execution.• Led a global creative team by recruiting, mentoring, and developing talent,significantly improving team performance and raising output quality.• Conducted in-depth market research, transforming insights into impactfulstrategies that strengthened brand identity and market positioning.• Championed brand strategy development by aligning client visions with emergingmarket trends, crafting resonant brand identities and narratives that driveengagement across platforms.
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Brand Strategy ManagerHba/Hirsch Bedner Associates Jan 2019 - Aug 2021Singapore, Singapore, Sg• Pioneered data-driven brand strategies, revolutionizing campaign effectivenessand fostering substantial market share growth for key clients.• Spearheaded cross-functional initiatives, elevating brand visibility and drivingmeasurable increases in consumer engagement across multiple platforms.• Conducted in-depth market analyses, uncovering pivotal consumer insights thatshaped successful brand differentiation strategies.• Orchestrated seamless collaboration between creative and marketing teams,ensuring cohesive brand messaging and amplified campaign impact.• Developed innovative brand concepts, aligning with strategic goals and boostingengagement through creative and impactful campaigns.
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Senior Brand & Visual DesignerHba/Hirsch Bedner Associates Jan 2018 - Jan 2019Singapore, Singapore, Sg• Design experiential projects, environmental graphics, signage, logos, websites, brochures, ads, books, presentations, multimedia/video look and feel, exhibits and other medium necessary to bring clients brand to life.• Expertise to integrate storytelling, color, imagery, typography, layout and composition into two and three-dimensional environments.• Collaborate with clients and multi-disciplinary teams to compose design solutions from branding to environmental graphics that are both verbally and visually compelling.• Multitasking - working on several projects at once, in a fast-paced growth environment with careful attention to detail.• Ability to lead complex & multifaceted projects through strategy, design development and delivery.
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Studio Manager/DirectorLindenwood University Jan 2017 - Dec 2017St. Charles, Mo, Us• Lead a creative team of 25 designers by overseeing and directing them, ensuring they reach their required deadlines, and creating exceptional design-concepts for events and promotion of Lindenwood University.• Developing creative up-front design concepts as well as having technical working knowledge in preparing final documentation and artwork for 3D/Environmental Graphic Design, print, or digital applications.• Prepare mockups of design for a built environment placement placement. • Professional experience and understanding of the print production process.• Assist design professors on educational and promotional projects.• Budget yearly design department operating expenses and manage over $250,000 worth of equipment.• Work closely with IT department and design program to ensure studios/labs and equipment are well maintained, updated and operational.• Recruit, hire, mentor and develop new designers.• Facilitate the Sophomore Portfolio Review from the preparation of Canvas shell to scheduling students review times. -
Lead Design & Brand CoordinatorLindenwood University Jun 2015 - Dec 2016St. Charles, Mo, Us• Leading and overseeing a team of 25 designers at the Graphics and Multimedia Studio on design projects, meeting deadlines, developing creative concepts and designs in a variety of medias, and maintaining the Graphic + Multimedia Studios/Labs equipment and facilities.• Design and production of the visual communication for Lindenwood University.• Assisting students on design issues and print production.• Professional knowledge on large format printers (software, maintenance and production).
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Graphic Designer & Visual Communication SpecialistLindenwood University Jan 2014 - May 2015St. Charles, Mo, Us• Designed visual communications for Lindenwood University, producing diverse media for events, exhibitions, ad campaigns, and installations.
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Content StrategistImm Formación May 2013 - Dec 2013Santander, Cantabria, Es• Marketing content strategist.• Designer: Print and digital design - corporate logo, website, brochures, booklets, flyers, posters... -
Account Coordinator, Media & Brand CommunicationsCappuccino Estudio Jan 2012 - May 2013Santander, Cantabria, Es• Developed advertising, marketing, and social media campaigns for national clients, managing content creation and design strategy for high-impact campaigns. Accounts including Mercedes-Benz, iVitalia, and Kells College.www.cappuccinoestudio.com
Jon Guerra Larrauri Education Details
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Lindenwood UniversityDesign -
Lindenwood UniversityBachelor Of Arts In Graphic Design
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University Of WalesPublicidad
Frequently Asked Questions about Jon Guerra Larrauri
What company does Jon Guerra Larrauri work for?
Jon Guerra Larrauri works for Hba/hirsch Bedner Associates
What is Jon Guerra Larrauri's role at the current company?
Jon Guerra Larrauri's current role is Creative Director | Multidisciplinary Designer | Brand Identity Advisory | Developing Next-Gen Brand Blueprints | Strategy Brand Design & Naming | Branding, Brand Architecture, Visual Identity & Innovation.
What schools did Jon Guerra Larrauri attend?
Jon Guerra Larrauri attended Lindenwood University, Lindenwood University, University Of Wales.
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