Lead Media Buyer
Current• Lead team of 4 associates and mentor through direct coaching and education of media buying principles• Ensure monthly media spend is on budget by optimizing RTB campaigns via Ad Networks, and by selecting preferred broker agreements, in cooperation with the business development team• Continuously track and optimize KPIs of all active web-based ads including display, video, and paid search• Create Monthly, Quarterly, and Ad Hoc reports providing KPI and insights regarding creative and channel performance, for use by all teams including traffic acquisition, creative design, and senior leadership.· Create and optimize media assets used in targeted advertising campaigns utilizing Adobe Creative Suite · Manage data analytics for media buys with a monthly average spend of $1M across 6 brands· Report monthly performance and strategic improvement plans to senior marketing leadership· Process invoices and track costs for media buying agreements with ad networks and brokers