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Senior Marketing Leader | Driving Strategic Growth in Video Games, Tech, and AIResults-driven Marketing Professional with 12+ years of experience crafting and executing performance-driven strategies for globally recognized brands in the video game, tech, and AI industries. Proven ability to lead diverse, cross-functional teams and deliver high-impact marketing campaigns that drive user acquisition, revenue growth, and brand recognition in fast-paced, innovative markets.Core Competencies:✔ Team Leadership & Mentorship✔ Strategic Marketing & Creative Problem Solving✔ Data-Driven Decision Making & Performance Analysis✔ Go-to-Market Strategy Development✔ Demand/Lead Generation & Campaign Execution✔ Digital Advertising & User Acquisition✔ Budget Optimization & Stakeholder Communication✔ Consumer Insights & Market ResearchKey Achievements:- Led data analysis efforts to generate actionable insights, presenting performance reports to executive leadership and informing future strategies.- Successfully aligned 20+ cross-functional teams to execute cohesive marketing strategies, delivering exceptional results in competitive markets.- Designed and delivered high-impact go-to-market presentations to global partners, including Apple and Google, driving alignment and buy-in.- Developed creative solutions to complex challenges, bridging the gap between product development teams and marketing initiatives.- Spearheaded digital advertising campaigns targeting niche cohorts, achieving measurable improvements in engagement and ROI.I’m passionate about connecting innovative technologies with the right audiences. My experience spans managing marketing initiatives for multi-billion-dollar corporations and startups, always prioritizing creative strategies and a data-first mindset. Let’s connect if you’re looking for a marketing leader with a track record of delivering results in dynamic, fast-paced environments—especially in video games, tech, or AI industries.Technical Proficiencies:Salesforce | Asana | ChatGPT| Tableau| Jira | WordPress | Shopify | Google Analytics | Microsoft Office Suite |
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FounderSkill Tree MarketingOrlando, Fl, Us
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Marketing Manager, Cross-Promotion & Network ContentWarner Bros. Interactive Entertainment Oct 2021 - Present- Drive $10M+ in incremental annual net revenue by designing and executing high-impact cross-promotion strategies across WB Games' diverse portfolio of console and mobile titles.- Manage marketing campaigns and promotions targeting a total addressable market of 5M+ players within the Warner Bros. Discovery network, leveraging digital video, digital display, and linear TV channels.- Spearhead the creation and improvement of scalable marketing processes to enhance efficiency, align cross-functional teams, and optimize campaign performance.- Collaborate with product, analytics, and creative teams to deliver data-driven strategies and ensure promotions resonate with player segments.- Oversee execution on owned and operated channels, ensuring alignment with broader WB Discovery marketing initiatives and maximizing ROI. -
Marketing ManagerFull Sail University Aug 2020 - Jul 2021Winter Park, Fl, UsResponsible for growing and developing student population for emerging technology programs. Led regular cross-functional meetings with presentations and reported to VP and Director.● Analyzed and optimized full funnel marketing campaigns, drove leads up 23% YoY and application volume up by 30% YoY.● Organized and executed bi-weekly “Tech Tuesdays” with panelists from Google, Netflix, Epic Games, and more – accounting for top videos on social by viewership, with engagement up 20%.● Identified areas of opportunity to improve start totals by 15%, partnered across cross-functional teams to align on programmatic challenges, goals, and expectations. ● Planned full funnel go to market campaigns with key USP’s, audience cohorts, and market analysis for 3 new program launches in emerging technology.● Built, deployed, and tracked strategic marketing campaigns for 11 degrees including Game Development, Game Business + Esports, Cybersecurity, UX Design, and Computer Science. -
Marketing ManagerPearson Oct 2018 - Jul 2020London, GbCollaborated with internal and external stakeholders on short and long-term projects to create and optimize full funnel marketing strategies.● Researched, analyzed, planned, implemented, developed, and executed marketing strategy for academic partners & internal teams. Decreased Cost Per Lead by 50%, and increased conversion rates by 60%.● Drove marketing innovation by identifying and executing opportunities, successfully increased YoY start totals by 140% and YoY lead totals by 54%.● Launched email marketing campaign to highly segmented prospects dependent sales funnel stage that improved scheduled appointments and applications by 30%.● Managed strategic marketing relationships for 7+ university programs including healthcare leadership, clinical research management, health informatics, counseling, and MBA. ● Led creative strategy brief process and development for launch of 2 new online programs with Wake Forest University. -
Marketing ManagerBurnout Game Ventures Jan 2017 - Oct 2018Winter Park, Florida, UsDeveloped and executed product lifecycle publishing strategies including marketing, user acquisition, retention, communications, monetization for 6+ products across multiple platforms driving +100K installs for independent gaming with +$1M in revenue. Partnered with development, creative services, analytics, and design teams to influence key growth areas, product features, brand marketing, user experience and marketing strategy.● Defined KPI’s (cost per install, daily active users, and average revenue per user), to measure, analyze and optimize marketing channels and activities● Mentored and managed 3 marketing coordinators through multiple go to market campaigns. -
Marketing ManagerFreelance, Self Employed Sep 2015 - Sep 2018London, GbManaged multiple projects from concept to completion across 10+ clients utilizing project management tools and strategies. Identified, initiated, negotiated, and closed deals on new business opportunities worth $250K annually.● Designed and created e-commerce websites in tandem with marketing strategies resulting in 40-60% growth MoM for traffic and sales.● Executed paid placement campaigns utilizing A/B tests and strong customer segmentations resulting in 3-5x ROAS (Return on ad spend).● Developed and executed marketing activities including sales, paid campaigns, contests, promotional events, and more to improve on KPI’s including acquisition, repeat customers, and retention. -
Product Marketing ManagerElectronic Arts Aug 2013 - Sep 2015Redwood City, Ca, UsPlanned and executed brand marketing campaigns for live service products including Madden NFL Ultimate Team, Madden NFL Mobile, and NBA LIVE Ultimate Team with +200% growth YoY.● Created global go-to-market plans encompassing digital media, creative services, display, partnerships, social media, video, network engagement, product health and game economies to drive KPI’s. ● Launched first loyalty program for EA Mobile that increased spender retention by +20%. ● Pioneered first in-house e-Sports tournament that laid groundwork for EA’s e-Sport initiatives. ● Coordinated in-game communication utilizing promotional and content calendars to keep cross-functional teams informed and aligned on sales and marketing beats. ● Composed weekly analytical KPI reports updating partners on product health including game economy, acquisition, engagement, retention, industry trends, best practices, mobile marketing strategy, and revenue using Tableau and Confluence dashboards.● Directed best-in-class, highly targeted marketing campaigns that increased revenue, acquisition and engagement by +100%.
Jon Hanson Skills
Jon Hanson Education Details
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University Of Central FloridaAdvertising / Public Relations
Frequently Asked Questions about Jon Hanson
What company does Jon Hanson work for?
Jon Hanson works for Skill Tree Marketing
What is Jon Hanson's role at the current company?
Jon Hanson's current role is Founder.
What is Jon Hanson's email address?
Jon Hanson's email address is jo****@****son.com
What is Jon Hanson's direct phone number?
Jon Hanson's direct phone number is +1 650-628*****
What schools did Jon Hanson attend?
Jon Hanson attended University Of Central Florida.
What are some of Jon Hanson's interests?
Jon Hanson has interest in Writing, Technology, Camping And More, Reading, Hiking, Music, Sports, Video Games.
What skills is Jon Hanson known for?
Jon Hanson has skills like Social Media, Public Relations, Press Releases, Advertising, Social Networking, Social Media Marketing, Media Relations, Facebook, Event Management, Leadership, Microsoft Office, Newsletters.
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