Jon Hanson Email & Phone Number

Orlando, FL, US

- Drive $10M+ in incremental annual net revenue by designing and executing high-impact cross-promotion strategies across WB Games' diverse portfolio of console and mobile titles.- Manage marketing campaigns and promotions targeting a total addressable market of 5M+ players within the Warner Bros. Discovery network, leveraging digital video, digital.

Winter Park, FL, US

• Responsible for growing and developing student population for emerging technology programs. Led regular cross-functional meetings with presentations and reported to VP and Director.
• Analyzed and optimized full funnel marketing campaigns, drove leads up 23% YoY and application volume up by 30% YoY.
• Organized and executed bi-weekly “Tech Tuesdays” with panelists from Google, Netflix, Epic Games, and more – accounting for top videos on social by viewership, with engagement up 20%.
• Identified areas of opportunity to improve start totals by 15%, partnered across cross-functional teams to align on programmatic challenges, goals, and expectations.
• Planned full funnel go to market campaigns with key USP’s, audience cohorts, and market analysis for 3 new program launches in emerging technology.
• Built, deployed, and tracked strategic marketing campaigns for 11 degrees including Game Development, Game Business + Esports, Cybersecurity, UX Design, and Computer Science.

London, GB

• Collaborated with internal and external stakeholders on short and long-term projects to create and optimize full funnel marketing strategies.
• Researched, analyzed, planned, implemented, developed, and executed marketing strategy for academic partners & internal teams. Decreased Cost Per Lead by 50%, and increased conversion rates by 60%.
• Drove marketing innovation by identifying and executing opportunities, successfully increased YoY start totals by 140% and YoY lead totals by 54%.
• Launched email marketing campaign to highly segmented prospects dependent sales funnel stage that improved scheduled appointments and applications by 30%.
• Managed strategic marketing relationships for 7+ university programs including healthcare leadership, clinical research management, health informatics, counseling, and MBA.
• Led creative strategy brief process and development for launch of 2 new online programs with Wake Forest University.

Winter Park, Florida, US

• Developed and executed product lifecycle publishing strategies including marketing, user acquisition, retention, communications, monetization for 6+ products across multiple platforms driving +100K installs for.
• Defined KPI’s (cost per install, daily active users, and average revenue per user), to measure, analyze and optimize marketing channels and activities
• Mentored and managed 3 marketing coordinators through multiple go to market campaigns.

London, GB

• Managed multiple projects from concept to completion across 10+ clients utilizing project management tools and strategies. Identified, initiated, negotiated, and closed deals on new business opportunities worth $250K.
• Designed and created e-commerce websites in tandem with marketing strategies resulting in 40-60% growth MoM for traffic and sales.
• Executed paid placement campaigns utilizing A/B tests and strong customer segmentations resulting in 3-5x ROAS (Return on ad spend).
• Developed and executed marketing activities including sales, paid campaigns, contests, promotional events, and more to improve on KPI’s including acquisition, repeat customers, and retention.

Redwood City, CA, US

• Planned and executed brand marketing campaigns for live service products including Madden NFL Ultimate Team, Madden NFL Mobile, and NBA LIVE Ultimate Team with +200% growth YoY.
• Created global go-to-market plans encompassing digital media, creative services, display, partnerships, social media, video, network engagement, product health and game economies to drive KPI’s.
• Launched first loyalty program for EA Mobile that increased spender retention by +20%.
• Pioneered first in-house e-Sports tournament that laid groundwork for EA’s e-Sport initiatives.
• Coordinated in-game communication utilizing promotional and content calendars to keep cross-functional teams informed and aligned on sales and marketing beats.
• Composed weekly analytical KPI reports updating partners on product health including game economy, acquisition, engagement, retention, industry trends, best practices, mobile marketing strategy, and revenue using.