P&L owner and team leader for Beech-Nut Snacks, leading brand relaunch and innovation pipeline development

Led development of vision & strategy to grow brand through impactful communications across the digital landscape.

Developed brand strategy responsible for driving penetration growth through digital communication and ecommerce.

Led Beech-Nut Pouch & Snacks business across organic & non-organic segments with P&L responsibility.

Developed and launched the Pure Leaf bagged and loose tea assortment to deliver growth in the U.S. specialty tea market.

Managed Lipton Specialty Tea business across Green, Herbal, and Black tea segments with P&L responsibility.

Developed brand strategy and innovation pipeline for Degree Men and Women in North America and key global markets.

Led and executed shopper marketing strategies across the Unilever portfolio to drive incremental sales and bring brand experiences to life throughout the path to purchase.

• Collaborate on marketing programs to improve member retention and acquisition.• Assist in fundraising efforts for Invest in Youth campaigns.

• Led cross-functional project teams in the development of new interactive marketing programs.• Managed the development, maintenance, and budgets of over a hundred apartment complex websites to provide valuable online services to current residents.• Analyzed website traffic against established key performance indicators and web objectives. Recommended site improvements based on data analysis.• Aided in the implementation of search engine optimization strategies and tactics to increase qualified, natural search traffic to Home Properties' websites.• Executed ad hoc email campaigns to existing residents.• Instituted a social media strategy to monitor the social media space for brand relevant conversations and pilot new programs for customer acquisition and customer engagement.

• Facilitated the transition to online customer satisfaction surveys to increase survey response rates and eliminate costs related to paper surveys.• Oversaw the integration of furnished apartment listings onto Home Properties’ corporate website to increase the online visibility of furnished offerings and reduce web hosting expenses.• Collaborated in the development of a Marketing CRM database to store resident information and establish an email retention program.

• Assisted in the creation of customer surveys for clients that were administered to several hundred students.• Evaluated Likert scales and formatting of client created surveys to ensure reliability of data.• Collaborated on research and design efforts of potential new services to be offered to clients.• Responsible for establishing and organizing company sales database (CRM) using current member campuses and potential future clients.