• Prioritized strategies and managed an evolving marketing technology stack, ensuring consistent performance across B2B, B2C, Web, Social, and Digital/Acquisition marketing teams.• Spearheaded the migration from Marketo to Iterable, revamping nurture campaigns, coordinating with agencies for template creation, and optimizing audience segmentation processes to streamline B2B and B2C marketing programs.• Accelerated the implementation of Lytics CDP, optimizing Product Qualified Lead (PQL) modeling, data transformations, Salesforce routing, customer scoring, and lookalike modeling to enhance lead management and campaign targeting.• Executed critical B2C initiatives, including UUID migration, Lytics proof-of-concept for the Acquisition team, user deletions, SFTP setup, subscription management, and mobile notification testing across iOS and Android platforms.• Managed and enriched thousands of leads from third-party sources, utilizing ZoomInfo for data cleansing and implementing automated processes for invalid email flags and employee turnover tracking.• Oversaw MarTech contract renewals, invoice processing, and purchase order finalization, ensuring seamless vendor management and cost optimization.• Developed a comprehensive team wiki, consolidating resources, documenting the marketing technology stack, acronyms, and mobile notification processes, fostering collaboration and knowledge sharing.• Implemented a robust workstream ticketing system (Asana/Jira integration) with defined SLAs, streamlining stakeholder support and increasing team transparency.• Undertook significant projects showcasing versatility and technical proficiency, including social media account management, user data imports, and platform SSO integrations (Okta).

• Provided solutions for implementing or enhancing customer engagement technologies, including marketing and sales automation platforms, marketing analytics and BI solutions, content, asset, and web management tools.• Managed and prioritized dozens of tickets a week. Often helping internal stakeholders build email campaigns, import leads, sync programs (webinars, landing pages, forms, and on-demand recordings) back to Marketo and Salesforce, and find solutions for subscription or data errors and bugs within our marketing platforms.• Developed training and resource materials for existing communication tools, highlighting standard methodologies and opportunities for efficiency. Revamped and owned our Marketing Enablement Engine website, a starting point for all company-related marketing requests.• Collaborated closely with technical teams, marketing, sales partners, and international counterparts to deliver global solutions. Becoming the sole marketing operations support for our Partner Marketing Team, helping them target and drive subscriptions from massive online marketplaces like AWS, Azure Marketplace, and Google Cloud Marketplace.• Maximized automation to improve processes and productivity and make recommendations to support an organization scaling at a rapid pace.• Supported day-to-day activities for different internal partners.• Go-to-person for technical questions from the wider marketing team.

• Developed and executed marketing campaigns and tactics to support all internal BI (data, consulting, sales, and research) marketing initiatives. Maximized all available marketing channels including web, email, direct mail, media placement, digital and more.• Annually built around three dozen complex automated marketing campaigns, utilizing the marketing automation platforms such as Adobe’s Marketo and Oracle’s Eloqua. In addition to managing a weekly text messing poll through Trumpia, an automated SMS software. • Worked with the design team to conceptualize and approve promotional materials, website content, advertisements, and other marketing related projects. • Updated and managed webpages for a specific product lines, via Kentico CMS, utilizing website best practices.• Wrote, proofread, and edited copy and creative content across different mediums.• Managed multiple projects and meet campaign deadlines.• Interpreted campaign performance data to shape future tactics for improved performance.• Assisted in enforcing brand marketing guidelines through each designated product and campaign to ensure cohesive feel across the organization. Worked as a team player within the marketing department and across departments of the organization to support brand and product awareness. This includes planning for and assisting in content creation to support campaigns and drive response.

• Was the first point of contact for members and internal employees needing assistance and/or understanding our data application (DataDive), as well as other data tools.• Worked closely with our sales department, often having to conference in on calls or provide live demonstrations in order to get prospects to purchase a data license or retain their membership. Assisting to bring in roughly hundreds of thousands in profit for the organization. • Regularly assisted in the implementation, testing, and validating data and software systems. In addition to working with dozens of survey participants as their personal analyst, with the goal to collect the most accurate information.• Helped write, produce, and star in short tutorial videos of our data application (DataDive), for users new to using the platform. While simultaneously building relationships with our marketing department and the marketing agency Brand Viva Media.• Audit data on a regular basis to ensure data integrity and quality.• Assist with ongoing data architecture processes and governance.• Research and collect data to assist with product development and analysis.• Train staff and business as necessary on data operational activities.• Perform data reconciliations to identify data anomalies.• Escalate data issues needing process re-engineering.• Assist in preparation of data reports, training materials, business presentations, publications, marketing collateral, and other educational materials.• Assist in maintenance, back up and security of business data.

• Submitted hundreds of physical and digital copies of test request daily into third-party information management system (IMS); STARLIMS and USALIMS.• Memorized and effectively applied dozens of test codes, shipping rates, and other invoice/billing charges to each case, while maintaining 99% in accuracy.• Provided administration support in a variety of ways to improve office efficiency. Often doubling as a front desk receptionist to greet clients, organized/delivered office mail, sent out invoice statements and other packages etc.• Trained and recruited new student hires, helping them reach optimal performance standards within a week’s time.

• Acted as a middleman between patients and clinics. Providing unbiased communication between both parties, decreasing the amount of managerial escalations, and offered alternative solutions when necessary. • Scheduled dialysis treatments for patients across the western United States. Typically conducting interviews, researching medical records, and using background knowledge to adapt my approach for each client.• Securely handled confidential information such as SSN, insurance info, medical records etc. • Successfully maintained professional phone etiquette, while receiving 80+ calls a day, on top of multitasking various other projects throughout the day.

• Responsible for cleaning multiple bathrooms throughout the week.• Managed numerous halls and living areas.• Stocked and shelved heavy amounts of cleaning supplies on a daily basis.

• Provide services to nearly 300 customers a day.• Worked on the registry and tried to create a satisfying checkout experience. • Stocked and recommended merchandise.• Maintain knowledge of all current sales and promotions.