Jon Hay Email & Phone Number

Costa Mesa, Ca, Us

Responsible for managing all client marketing programs, including client advocacy, client revenue enhancement and client relations.

Leading marketing strategy and program management--including brand management, sales enablement and digital marketing--for CIC Plus, a leader in employer compliance management.

Radiate Marketing is a full-service marketing consultancy helping businesses create and tell engaging stories that elevate brands, strengthen client relationships and fuel business growth. Offering the flexibility to serve either as a virtual CMO or an extension of your marketing or communications department, Radiate Marketing uses a customer-centric approach to provide services ranging from: • Marketing strategy: Integrated marketing & strategic planning, brand management, market/audience segmentation, business launch & M&A planning • Strategic communications: Brand positioning & messaging, content marketing, copywriting, product promotions, public relations, advertising, event management, video, internal communications & employee engagement • Digital marketing: Social media, email marketing, web sites, marketing automation and CRM strategy and management • Sales enablement: Demand generation, client engagement programs, sales support, business proposals

New York, Ny, Us

Led strategy and integrated marketing program development for the $1.3B North American Buy organization of Nielsen, the leading global market research provider, supporting product portfolio of 450+ unique services across the diverse CPG category.- Responsible for developing and executing annual marketing strategy to support Nielsen North America Buy organization. Implemented new marketing framework to focus resources on high-impact revenue opportunities and new dashboard reporting to measure program performance.- Created communications strategy to support series of strategic acquisitions and alliance partnerships. Also developed and implemented brand integration plans including messaging, client communications, sales enablement programs and digital channel integration. - Facilitated the planning and development of business proposals for some of Nielsen’s top global clients. - Responsible for defining product positioning and integrated marketing strategies to support all product introductions across Nielsen’s Buy product portfolio. Programs included product naming, solution messaging, sales support materials, digital promotions, thought leadership and publicity.- Introduced first-ever regional client meeting for Walmart market.- Supported introduction of new Nielsen brand and voice initiative, including re-branding of sales materials and internal training programs.- Served as communications strategy lead for Walmart market enhancement event ensuring uniform messaging and operational consistency across client base. - Introduced online version of Nielsen's Consumer 360 client conference.- Introduced C-suite personalized marketing program that delivered custom market projections for strategic accounts, strengthening executive engagement. - Maintained oversight of media relations strategy and on-going operations in addition to industry analyst relations.

London, Gb

Marketing leader for the HR Outsourcing business of Aon Hewitt, a $4B global leader of HR consulting and outsourcing services, while also serving as the digital marketing leader responsible for social media, email marketing and web site content management.SENIOR MARKETING MANAGER, 2001-2011- Grew revenue by $2.9MM and pipeline by $45MM leading the development and execution of marketing strategies for $22MM mid-market HR outsourcing division - Led marketing integration of RealLife HR, successfully rebranded new business unit within highly competitive market, exceeded first year revenue goals by 40%- Delivered 1,200 new prospects and more than 200 qualified enterprise leads, significantly improving early stage lead generation process by introducing a turnkey telesales prospecting program - Launched award-winning, C-level direct marketing program with dimensional mailer, microsite and email programINTERACTIVE MARKETING MANAGER, 2003-2011- Led strategy development and execution for firm’s global marketing automation, email marketing and social media- Managed global marketing automation system implementation doubling client database to 350K and introducing a marketing analytics platform and global best marketing practices- Oversaw the annual execution of more than 200 email campaigns establishing 3MM client touch points and supporting 125 annual events - Established firm’s first-ever CRM strategy, delivering consistent client data and account management capabilities, while also integrating marketing operations - Launched first-ever social media strategy establishing company presence on LinkedIn, Twitter and Facebook, reaching more than 8,500 followers in first year- Helped increase web site traffic by 21% serving as the editorial lead for hewitt.com, a network comprising 35 global sites and 3,600 pages

Us

Led marketing communications strategy for a fast-growing Internet development company responsible for all brand marketing, lead generation, advertising and public relations initiatives.- Developed and executed marketing communications strategies and programs increasing brand awareness and contributing to annual growth rates of 30%.- Implemented an integrated marketing program including direct marketing, industry conferences, web and telemarketing solutions leading to a 400% increase in sales leads.- Led rebranding initiative repositioning company from a traditional software firm to web development agnecy during a rapidly evolving market environment.

North Reading, Ma, Us

Served as the global marketing communications lead for the $75MM telecommunications division of Teradyne, responsible for all strategic planning, program implementation, analytics and management of annual $1.2MM budget.- Created and implemented a global product launch for 4TEL2, a new version of company’s flagship product line, creating a new brand identity, web site, direct marketing campaign and media tour resulting in $35MM in first year revenues.- Launched a global technology road show strategy actively promoting 10 products through eight onsite events annually resulting in a product trial order and a 200% increase in business development leads. - Led design and development of company’s first-ever web site.

Mba

Bachelor Of Journalism, News Editorial