TikTok is a global entertainment platform that enables brands to meaningfully connect with people at scale.

Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.

Our performance campaigns are primarily lead-gen oriented, generating 650k MAU on our properties while scaling to upwards of 15,000 user applications a day. My team managed a $10M yearly performance advertising budget while maintaining an ROI > 2.5.

Devised, implemented, and scaled traffic generation strategy for this dashboard to the world, allowing users to provide real-time sentiment on current events and trending topics.-Implemented/ Executed rapid user growth campaign which retained 125,000 monthly active users in under 3 months.- Introduced a comprehensive SEO, SMM and direct marketing strategy.- Integrated site functionality into user retention campaigns through strategic notifications/direct messaging.- Managed ad spend to meet daily traffic goals while maintaining demographic/geographic integrity.- Optimized site and content performance through extensive keyword, market and content research.- Utilized event based analytics to model/ measure traffic growth and achieve quarterly objectives.

Direct product development through the project's lifecycle while creating and executing a high-impact digital marketing strategy targeting customers worldwide.- Managed production of company’s core products: TravelHero, BizHero, GolfHero and TourHero.- Beta tested products and provided feedback to product development teams that improved functionality.- Personally designed TravelHero's hotel and checkout page UI to deliver a seamless customer experience.-Increased earnings 3X by implementing/scaling strategic PPC campaigns.

Led relaunch of premiere site for auto classifieds. Managed and mentored team of interns to generate content and readership, requiring meticulous project management and adherence to tight timelines and budgets.- Spearheaded implementation of new sharable features.- Grew monthly page views from 1.3 million to 2.8 million (200K MAU's).- Developed sponsorship and advertising programs with key vendors.- Increased retention and traffic led to company acquisition.