- Build and lead the North America performance marketing team. A team of digital experts responsible for the successful execution of the brand’s digital plans and initiatives across key digital marketing channels inclusive of paid search, paid social, display advertising & affiliates.- Build and lead the digital brand Seasonal Activation team. A group of digital experts responsible for defining x-organizational priorities and crafting overarching seasonal narratives that successfully drive the brand and the business forward. While in tandem developing processes for workflow through NADB that define how channels, platforms, creative and categories within our team work together. - Serve as a strategic lead in evaluating consumer journeys across Nike.com, SNKRS, NRC, NTC, Nike App and Performance Marketing strategies. Ensuring journeys effectively drive that brand and the business while also achieving acquisition and retention goals. - Responsible for managing the North America Digital Brand budget. Identifying areas of investment that are backed by brand & business priorities. -Manage the day-to-day flow of work through the digital brand team to ensure that the plans coming out of our team service Nike Direct, brand, sales and merchandising and are in line with the strategic vision and directive.

A leader on the North America Digital Commerce Marketing team. A focus on developing and managing the execution of digital marketing programs/campaigns that drive sales and traffic in support of Nike’s evergreen business goals as well as key business initiatives. Collaboration with key business partners across the organization helping ensure integration of digital marketing programs that drive traffic and sales while also building awareness, acquisition and retention. Maintained a close partnership with SEM, SEO, Email, Affiliates, Social Media, OLM and Nike Category Brand Communication partners to maximize Nike’s digital footprint and cultivate cross-channel campaigns. Additional responsibilities include:* Serve as point person for lead Nike.com and category specific initiatives across our digital marketing channels in partnership with the agency and channel managers to create and communicate holistic and compelling media plans* Manage agency relationship and partners related to those lead initiatives. * Partner with Sport category merchant and brand teams to understand priorities and develop and communicate plans to support those priorities.* Drive alignment across multiple divisions and ensure Nike marketing priorities map to the larger strategic objectives of Nike.* Ensure team is integrated into seasonal planning processes to support the key initiatives product launches and sports moments.* Develop new approaches to connect with consumers in support of the NA Direct to Consumer business.

A leader on the North America Digital Commerce Marketing team owning the Nike Digital Commerce Paid Social & Display marketing programs. A focus on developing and managing the execution of digital marketing programs/campaigns that drive sales and traffic in support of Nike’s evergreen business goals as well as key business initiatives. Collaboration with key business partners across the organization helping ensure integration of digital marketing programs that drive traffic and sales while also building awareness, acquisition and retention. Maintained a close partnership with SEM, SEO, Email, Affiliates, Social Media and Nike Category Brand Communication partners to maximize Nike’s digital footprint and cultivate cross-channel campaigns. Management of agency and allocated agency/channel resources to continuously evolve Nike’s OLM marketing program, to include creation of media plans, content development, flawless execution, measurement and refinement.Additional responsibilities include:* Develop new and expand existing programmatic display capabilities including retargeting and CRM display.* Serve as point person for lead Nike.com and category specific initiatives across our digital marketing channels in partnership with the agency and channel managers to create and communicate holistic and compelling media plans* Manage agency relationship and partners related to those lead initiatives. * Partner with Sport category merchant and brand teams to understand priorities and develop and communicate plans to support those priorities.* Drive alignment across multiple divisions and ensure Nike marketing priorities map to the larger strategic objectives of Nike.* Ensure team is integrated into seasonal planning processes to support the key initiatives product launches and sports moments.* Develop new approaches to connect with consumers in support of the NA Direct to Consumer business.

A leader on the North America Digital Commerce Marketing team owning the Nike Digital Commerce OLM/Display Media program. A focus on developing and managing the execution of digital marketing programs/campaigns that drive sales and traffic in support of Nike’s evergreen business goals as well as key business initiatives. Collaboration with key business partners across the organization helping ensure integration of digital marketing programs that drive traffic and sales while also building awareness, acquisition and retention. Maintained a close partnership with SEM, SEO, Email, Affiliates, Social Media and Nike Category Brand Communication partners to maximize Nike’s digital footprint and cultivate cross-channel campaigns. Management of agency and allocated agency/channel resources to continuously evolve Nike’s Display marketing program, to include creation of media plans, content development, flawless execution, measurement and refinement.

* Product Assortment Planning – Delivered the digital best expression to the consumer in the most brand enhancing, profitable, and consumer right way.* Results Oriented – Delivered against comprehensive digital revenue targets (Inline, NIKEiD, and other core lines of business).* Provided Digital Insights – Understood and communicated consumer needs, qualitative and quantitative. Identified unmet commercial opportunities through site analytics and broader digital marketplace knowledge.* Digital Market Expertise – Mapped the broader digital marketplace (wholesale.com and competitor sites) to ensure the digital experiences and assortments were competitive across price / promotion, breadth of assortment and overall site experience.* In Season Micro–Merchandising – Daily monitoring of key KPI’s: traffic, sales and conversion. Drove strategy and implementation of product wall merchandising, inventory management, site navigation, pricing, and promotions (reg sales / clearance).

Owner of the North American digital commerce experiences and merchandising for NFL, Football, Athletic Training and Licensed apparel on Nike.com. Responsible for bringing to life the category's product assortments, delivering a digital shopping experience in a way that puts the consumer at the center while driving revenue and profitability. By focusing on these digital "moments of truth" I'm responsible for giving consumers a compelling reason to buy, while making it easy for them to buy and drive conversion. Additionally, I assist with defining and managing the product proposition online by focusing on editing the assortment to amplify the best expression of our seasonal product stories. Responsible for building partnerships with teammates in digital merchandising, Buying, Planning, Brand, Customer Service, Digital Asset Management and Global Digital Commerce to ensure that a premium retail experience is delivered online to Nike consumers.

Digital producer for Nike.com currently responsible for both the NFL and Football digital commerce experiences. Primary responsibilities include; category experience strategy, creative project lead, digital merchandising strategy and implementation, photo shoot production, cross functional communication/relationships,analytics analysis and social media strategy.Within my position I'm responsible for managing creative executions with external agencies as well as internal designers and developers. Digital experiences created can be found at http://store.nike.com/us/en_us/?l=shop,nfl and http://store.nike.com/us/en_us/?l=shop,men_footballIn this role I've also supported the Kids/Young Athletes and Tennis business for NikeStore.com.

Technical Producer for NikeStore.comResponsible for site production troubleshooting, product catalog and taxonomy strategy and implementation, Endeca Pagebuilder front end subject matter expert.

Imagination Yoga is a fun, creative, social outlet to get kids moving and instill in them early the importance of exercise, imagination and relaxation. The class is open to all children ages 3 through 12.In my role I'm responsible for all strategy and implementation of tech solutions to support the business. Additionally responsible for driving SEO and SEM executions geared toward increasing company exposure and sales.Acting as the social media manager for the company, managing the companies social calendar and both the Facebook and Twitter accounts.

Worked as a .NET web developer through the school funded BSG organization at Oregon State University