Key duties:Develop and maintain three company brand books; ensuring we stay visually consistent and in line with company values throughout all touchpoints of the customer journey as the business expands.Champion the brand guidelines, running bi-annual feedback and review meetings, ensuring any revisions are documented and signed off.Design new web pages and emails in line with technical briefs, and carry out competitor research and analysis, wireframing and prototyping.Produce visually engaging content for outreach and link-building campaigns, often working to tight deadlines.Collaborate with developers on new web page and email builds, creating all deliverables in Adobe XD/InVision and adhering to ‘best practice’ web standards at all times.Regular research into the latest design trends, staying on top of current UX standards and always staying close to good visual design principles.Create artwork for our blog, social media channels, infographics, print ads, pull-up banners, mailshots, leaflets and flyers using Adobe packagesAchievements:Managed a complete company rebrand and rollout, creating a brand book to show the new visual architecture and chairing regular meetings and updates to management to ensure the project stayed on track.Redesigned the landing page for our Cyber Insurance product, reducing the page bounce rate from 60% to 51% and increasing the click-through rate.Redesigned the company blog, carrying out competitor analysis, heatmapping, wire-framing, rapid prototyping and testing.

Key duties:-Research and write engaging online content for the company blog, including keyword research in order to build organic traffic to the website.Write social media updates for Twitter, LinkedIn and Facebook pages, sharing useful and engaging content when appropriate.Assist in testing the design, usability and layout of our online pages and email newsletters.Use creative tools like Inkscape and Canva to put together offline content for magazines, leaflets, and sponsor events.

Key duty:-Client-centred role, working closely with several national and regional titles including The Guardian/Observer, Daily Mail and Johnston Press, to source, cost and promote in-paper and online reader offers.Other duties:-Load all offers to our internal CMS Maintain all online reader offer content, ensuring products are in-stock and available for dispatch Design artwork for online using PS Photoshop elements (such as banners, graphics, and CTAs)Cost products using MS Excel, working closely with buyers to ensure stock availabilityCopywriting and proofreadingAchievements:-Generated over £65,000 additional profit via online shopping basket incentives – raising the average order value by an average of £1.50 across all activity for the 1st quarter or 2015 compared to the same period in 2014 Generated £19k in commission for a front-page promotion in the GuardianGenerated over £65,000 additional profit via online shopping basket incentives – raising the average order value by an average of £1.50 across all activity for the 1st quarter or 2015 compared to the same period in 2014

Taking calls from customers, keying orders and dealing with any queries or problems quickly and professionally.I also visited several trade shows where I was on hand to help attract new business.