Performed sales and marketing analytics for Allergan senior management and brand managers• Evaluated IMS data to determine the impact of marketing programs and sales efforts for various marketing campaigns• Executed market segmentation to tease out high value targets and develop unique sales messaging• Presented insights and findings to top-level executives and managers to assist in short-term and long-term marketing strategies and brand planning

Led cross functional team to develop business case for new mid-level capital equipment offering• Conducted and analyzed market research to estimate size of mid-market opportunity• Collaborated with design engineers to develop a mid-level machine that meets consumer preferences and offers a differentiated value proposition by analyzing key market data

Managed key projects and strategic initiatives for Global and US Marketing directors• Developed a strategy to re-position and re-price a $30M product that has lost patent protection by analyzing and conducting market research• Validated an initiative to manufacture a private label product in order to protect market share in a specific distribution channel• Participated in the realignment and re-definition of Global Marketing goals and strategies for the High Level Disinfection division• Leveraged prior medical sales experience and collaborated with co-interns to develop a storyboard for an innovative and interactive iPad sales aid for the US sales team• Communicated with external iPad application development agencies to obtain proposals and time estimates in order to assemble a preliminary budget for the management board

Managed six sales territories nationwide for a $1.3B pharmaceutical company• Increased market share through the development of new market strategy for Houston sales territory within aggressive 90-day time frame by leveraging consumer data and establishing key accounts• Consulted with over 1000 physicians and staff members to streamline reimbursement and authorization processes for primary product• Teamed with managers to formulate and improve strategies and business models in order to improve market penetration. Increased market share in all six territories

Responsible for consulting with key accounts and training and developing of junior brokers for commercial insurance division• Sold over $400,000 in commercial insurance premium within one year through intense prospecting (600-700 calls per week)• Trained and developed junior brokers through field rides and strategy sessions