As Chief Content Officer at Founder Works, a $20MM private equity fund focused on early-stage B2B SaaS investments, I lead strategic communications - focused on LinkedIn, blog and email newsletters - to amplify the Founder Works brand, highlight its unique, founder-friendly approach, and showcase the impact of its investments.Founder Works partners with innovative companies in sectors like GovTech, public safety, and martech, providing not only capital but also a robust operating framework, ScaleOptima, to drive scale and maximize capital efficiency.

Leading digital transformation and content efforts for online component of firefighting lifestyle publication to expand digital revenue, grow traffic, and expand product offerings.- Created new digital product suite, adding many new outbound, display and content sponsorship products - Created all new sales enablement materials, including rate card, proposal deck, and media kit- Led creation of new content strategy to expand content volume, diversity and SEO focus; YoY growth of 130% uniques and 400% PVs- Implemented project management and collaboration tools (Confluence, Asana) to improve consistency and efficiency- Designed and launched new email products, including weekly newsletter and topical supplements - Led design and migration to new website template, providing wireframes, logic and specs for all internal pages templates

Over 5 years leading content across Police1.com, FireRescue1.com, Corrections1.com and EMS1.com at Lexipol, I scaled production to more than 400 original pieces per month, 65 webinars annually and over 25 email newsletters serving more than 1M subscribers. The secret to this growth: hiring great people, implementing a fast-moving culture of creativity, and creating a highly organized, process-driven system to manage high-volume content creation.• Led Lexipol Media Group's audience growth, content operations and content-driven growth strategy across SEO, video, social, newsletters, Brand Studio and content marketing, a team comprised of 15 editors, a contributing expert network of more than 200 • Forged tight partnership with Sales, where I led creation of many customized, lead-gen oriented content programs for Tier 1 clients, such as Motorola, Verizon, and Axon• Established a suite of sponsored editorial and Brand Studio custom content products accounting for approx. 30% of division revenue• Led a 2023 holistic website redesign and replatforming, generating wireframes, specs, and population logic that directly formed the foundation of websites• Created new publishing workflow and editorial calendaring system, configuring Confluence, Jira, and Wrike to manage over 400 original content pieces per month• Ramped up webinar production, increasing sponsored webinars by 200% in three years and more than tripling webinar revenue to approx. $700,000 annually• Managed lead generation efforts for internal Lexipol divisions, including policy, online learning, wellness and grants, generating approx. 2,500 monthly leads• Implemented a culture of data and analytics, leveraging customized reporting to guide content creation aligned with organizational KPIs• Created and led the first ever National First Responder Wellness Week, a hugely successful cross-company initiative that drove 14,000 leads and 200,000 page views, becoming a signature annual event for Lexipol

Over 14 years as content lead atop Praetorian's suite of first responder media sites, I progressed from a product management position atop FireRescue1.com to leadership of all content functions across multiple public safety verticals.• Led Content team of 13 editors and 100+ expert contributors, reaching an audience of 3 million monthly unique visitors and 1.4 million subscribers• Closely collaborated with development team, providing specs for website features and UX improvements; projects included redesigns of home page, article and product research section templates, representing the majority of site pages• Launched Brand Studio team focused on custom content and marketing services, defining and pricing complete suite of products; by 2014, revenue was $1.4m, 20+% of total rev• Established social media presence and led social strategy (Facebook, Twitter), growing reach to more than 2.5 million followers and exploring monetization opportunities• Led high-level media outreach efforts around signature coverage, including 2013’s “Gun Policy and Law Enforcement” survey of 15,000 police officers; efforts resulted in coverage in more than 40 media outlets, including two Wall Street Journal articles• Executed or final edit all high-level company communications, including investor and client updates as well as internal memos• In addition to Content leadership duties, I served as interim director of 6-person Customer Success team, responsible for account management and direct implementation of client ad campaigns

Oversee editorial operations for all Praetorian public safety media sites, including PoliceOne.com, FireRescue1.com, EMS1.com, CorrectionsOne.com and Homeland1.com. • Manage team of seven editors and multiple expert contributors, serving audience of 1.5 million unique visitors and membership of more than 750,000 registered first responders.• Lead all email news and marketing efforts, including development of new email products and QA/editing for all editorial newsletters and sponsor blasts

Manages fire business unit, with responsibility for editorial, marketing and business development for FireRescue1.com and its network of sites.

Played lead day-to-day public relations role managing accounts for prominent organizations such as ChevronTexaco, Philips Healthcare, and branding consultancy Landor Associates.Wrote press releases and bylined articles for clients to be featured in relevant publications, as well as company background materials, case studies, and media pitches.Coordinated and facilitated interviews with senior executives of client companiesLanded media coverage in highly regarded outlets such as the New York Times, Wall Street Journal, and various local media platforms.

• As public relations coordinator, I worked on three major accounts: Hewlett-Packard, Philips Semiconductors, and Cadence Design Systems.• Wrote bylined articles, press releases, backgrounders and technical documents, ensuring accurate and concise information.• Efficiently coordinated and assembled press materials, ensuring timely delivery and dissemination.• Conducted thorough client and competitive research, enabling effective market positioning.