Jon Huston Email & Phone Number

Meridian, Idaho, United States

- Manage digital transformation and communication across digital channels for an organization with over 310 locations, across 7 western states - including Idaho, Oregon, Washington, California, Nevada, Arizona, and Utah. - Act as core, ongoing partner in longterm project to redesign and re-release the Jacksons Let's Go Rewards loyalty program and mobile application, resulting in new launch in April 2024 and exponential expansions and program upgrades since.- Partner with internal and external teams in acquisition, expansion and digital program design, implementation, and enhancement.Manage ongoing communications via push notifications, email, web, to an audience of 150,000 users and growing.- Coordinate and implement processes for local listing and SEO management for all locations and acquisitions, resulting in creation of a dedicated internal application to automate business listing updates across platforms.- Manage website implementation (Wordpress), designing and launching a new website in early 2024 to align with new application launch.- Coordinate technical digital projects across the organization, connecting digital and IT resources with traditional and in-store advertising programs.- Manage projects to ensure digital elements, graphics, language, and other requirements are in place for all ongoing digital customer communication programs.

Boise, Idaho, United States

- Working remotely, led a team of content producers in the creation of actionable inbound media that has resulted in significant growth for multiple company brands, across three branded websites. Developed successful SEO, content, email, and SMS marketing programs producing 132% (CBI) and 179% (Prinsu) organic revenue increase in 2021, and similar channel growth company-wide, including launch of a new CPC program earning 440% increased revenue from previous year. - Performed technical audits and initial setup for Google Analytics, Search Console, Yoast SEO, and other basic SEO programs. Guide content and SEO strategy, cleaning up existing content, products, and pages to meet current standards and enhance performance. Added a variety of SEO tools and reports to guide focus, promote goal-setting, and clearly illustrate results.- Developed brand voice and language standards, while establishing a ‘hub and spoke’ content model to publish regularly and establish web and industry authority. Work closely with video production team to establish tone and voice, while engaging audiences with interesting and useful video content. Work closely with graphic team to redesign existing product, category, and advertising landing pages to improve performance and build sales conversions.- Manage audiences, journeys, and marketing automation in Salesforce, Mailchimp, and SendClick. Responsible for list management, sign-ups, and clean-up for all email, SMS, and re-marketing programs. Additionally, responsible for all written communications, emails, blogs, product descriptions, advertisements, media partnerships, and more. Manage the buildout and content/copy requirements for all advertising landing pages, founding the strategy based on keyword research, analytic insights, and user experience recordings.

Idaho, United States

Boise, Idaho

- Guided small team in producing award-winning written content (Rockies Awards, Transportation Marketing Association Awards) for 10 campaigns in six months. Worked closely with team to refine written and visual content for the company website, relaunching with a complete redesign in August 2020.- Responsible for the creation and implementation of the company's content marketing calendar and cadence, in addition to execution of all tactics, including webinars, blogs, ebooks, white papers, emails, videos, and advertising.- Established brand content and language guidelines, messaging frameworks, and channel content strategies for all media. Defined workflows for all content processes and implemented project management software for use in content management operations. Managed all editorial web content input, layouts, media, linking structure, categories and taxonomies.- Defined content topics, keywords, and audience targeting based on analysis of traffic and performance data, then worked with subject matter experts to ensure topics were addressed effectively. Combined existing content into a focused structure, providing improved navigation and optimized user experience - and providing a guide for future content production with a coherent repurposing strategy.

Boise, Idaho

Successfully led a small team focusing on the design and deployment of digital content for social, web, and print media. - Guide content strategy based on audience segmentation and data analytics. Successfully implement sales and marketing campaigns focused on seasonal product availability and wedding industry trends. - Strategize, Write, and Share Social Content (Blogs, Posts, Graphics, etc) with social audience of more than 350,000 users across all major social networks. - Design, Build (HTML & CSS), and Launch Email Marketing Program for over 35,000 subscribers, twice weekly. - Responsible for growth and management of Affiliate Network of 260+ Partner Affiliates (Bloggers, Influencers, Podcasters, etc).- Responsible for Graphic and User Experience Design for FiftyFlowers.com, as well as contest and campaign Landing Pages.

Boise, Idaho

Founded independent agency to lead a small team in the creation of effectively designed, acutely targeted marketing content and social strategies. Engaged current and prospective customers with cohesive brand messaging across a variety of media, including mobile, web, social, video, and print.Specializing in:- Social Media Strategy & Advertising + Mobile Marketing- Content & Inbound Marketing, Copywriting, Press & News Releases- Graphic & Marketing Collateral Design, Branding- Wordpress Web Design, HTML + CSS- Web & Google Analytics + Pay-Per-Click, Display, Mobile, and Adwords AdvertisingClients:Redfish Lake Lodge, IdahoMountain Village Resort, IdahoBare Metal Standard, Idaho + NationwideClothesline Cleaners, IdahoBoise State University, IdahoName Brand Promotions, IdahoBoise At Its Best Flowers, IdahoChateau Montelena, CaliforniaCastello di Amorosa, CaliforniaGreat Alaska Seafood, AlaskaGreat Alaska Fishing Adventurea, AlaskaHeart of Timber, IdahoStanley Chamber of Commerce, Idaho

Boise, Idaho

Founded txtENGAGE (formerly CustomerDish) to provide text-message based marketing and customer feedback solutions to a variety of businesses and industry segments.- Managed remote development team in building an ultra-capable SMS communication software platform, providing keyword-based communications with conversational capabilities and in-message keyword tracking and user segmentation.- Provisioned and commisioned dedicated short code phone number (37020) for use in providing two-way communications via our dedicated software-as-a-service (SAAS) software platform.- Guided small team in implementing mobile marketing and mobile customer feedback programs for a variety of companies and events (Idaho Women In Leadership Conference, Chateau Montelena, Idaho Tech Council, Boise State University Venture College, etc.)- Grew to provide a variety of digital marketing, SEO, social and creative design services for a variety of companies and industries, combined services under Evershine Media company.

Stanley, Idaho

Successfully drove lodging and retail sales to year over year increases for a team of approximately 65 employees at Redfish Lake Lodge from 2009 through 2015. Developed and implemented marketing, web, e-newsletter, and social media programs as impactful elements of the sales funnel, resulting in tremendous growth across all departments.Specific responsibilities included:- Retail purchasing & merchandising, sales & customer service training & management- Resort lodging & housekeeping management, customer service, reservation & sales management- Public relations & marketing strategy development & event organization- Web and social media management, targeted organic audience and traffic growth

Boise, Idaho

- Responsible for training & implementation of sales floor strategy- Led staff in providing high-level of customer service and professionalism- Managed inventory and stock levels, performed quarterly inventory counts- Strategically merchandised sales floor to maximize sell-through and add-on purchasing- Met & exceeded all weekly & monthly sales/service goals, guided team in routinely achieving collective goals

Denver, Co

- Developed & initiated improved training, sales/service, & inventory management programs.- Implemented strategies to increase sell-through & add-on sales, total revenue, and overall profitability.- Met & exceeded all weekly & monthly goals/reviews, guided team in achieving individual and collective goals

Boise, Idaho

- Sales and service of Verizon cell phones, accessories, and monthly service plans.

Boise, Idaho

- Assisted customers in managing transactions and balances- Developed suggestive sales strategies to increase account numbers and achieve goals

Boise, Idaho

- Provided knowledgeable service and assistance in the selection of movies for home entertainment.

Boise, Idaho

- Provided knowledgeable assistance in the purchase of sporting goods and athletic equipment- Used sales techniques and strategies to improve add-on sales and accessory purchases

Boise, Idaho

- Assisted guests in enjoying the experience at Boise Hawks baseball games- Helped guests find seats, concessions, group members, and more- Participated in marketing and promotional campaigns

Venture Badge, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Venture CollegeStudied Lean Launch methodology of entrepreneurship using the Business Model Canvas and Value.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Venture College (Entrepreneurship)COURSES ECONOMICS & BUSINESS Mathematical Thought, Principles.

High School, General Studies

Activities and Societies: Varsity Baseball 2001-2003 (All-State, All-Conference Awards 2003)