I am the brains behind the marketing at Content Matterz. On top of working with a number of amazing clients, I help guide our brand to connect with SaaS companies from across the globe.In a former life, I did an eleven-year stint contributing to the marketing efforts for an international fitness and technology pioneer. My work there spanned internal, global growth, and U.S.-based marketing as well as management of partnerships, sales reps, and events marketing.After that I transitioned out of the corporate world and into a world of my own, consulting for several start-up companies and entrepreneurs.I reside in the Pacific Northwest with my husband and two daughters. When not adding TikTok to my toolkit, I enjoy working out in my garage gym, practicing yoga, and living up to the PNW stereotype of staying active in nature whenever the opportunity arises.
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Senior Content StrategistContent Matterz Feb 2022 - PresentBellevue, Washington, Us -
Marketing ContractorPear Sports Mar 2020 - Feb 2022Carlsbad, California, Us -
Director Of Marketing And CommunicationsFunctional Solutions Jan 2018 - Mar 2020Newport News, Va, UsJoni performed as Director of Marketing and Communications for Functional Solutions, a content management and distribution platform. She enjoyed the creative freedom of marketing a start-up company and stayed awake at night thinking of ways to fine-tune their message and further their reach. At FS, Joni had a hand in producing everything from graphic and website design to branding and company communication. The company was later acquired by PEAR, and Joni took the opportunity to jump on board with this talented team of marketing professionals to further their hold on the digital fitness space. -
Marketing Manager - Club, Consumer & RetailTechnogym Usa Jan 2015 - Apr 2017Cesena, Fc, ItAfter successfully building the consumer sales segment, Joni returned to a role that allowed her to make marketing the primary focus of her career. As the Marketing Manager of Club, Consumer and Retail for Technogym, she was entrusted to manage and ensure the growth of key vertical segments. She developed multi-phase product launch plans, collaborated with an international marketing team to develop website, e-mail and social media communication, and managed the North American PR and Marketing agency for all projects related to her segments. -
Home Wellness Business DeveloperTechnogym Usa Jan 2010 - Jan 2015Cesena, Fc, ItIn 2010, Joni was asked to develop a new consumer segment for Technogym. Utilizing her market knowledge and experience, she identified the needs and nature of the Technogym consumer, then developed processes to successfully sell and manage consumer sales from conception to completion. Joni exceeded $1M+ quotas year after year and was a top performer in direct consumer sales for the company globally. Additionally, she managed distributor partnerships, a team of inside sales representatives, as well as sales, events and marketing for Technogym’s flagship store in New York City.
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Marketing SpecialistTechnogym Usa Jul 2006 - Jan 2010Cesena, Fc, ItIn 2006, Joni began an eleven year marketing venture at international fitness and technology pioneer, Technogym. Joni worked as part of an internal marketing team to create and standardize Technogym’s global marketing efforts in the U.S. across multiple market segments.
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Account ExecutiveCbs Radio Nov 2004 - Jul 2006Philadelphia, Pa, UsAccount Manager and Sales Representative for JACK 96.5 FM CBS Radio• Developed and presented marketing campaigns to help clients meet key business challenges• Generated new business through prospecting and managed existing clients• Achieved revenue goals and negotiated contracts• Wrote and produced commercial scripts and advertising campaigns -
Assistant ManagerNordstrom Sep 2003 - Sep 2004Seattle, Washington, UsAssisted in the management of a Nordstrom retail department• Collaborated with corporate buyers in the promotion of merchandise• Responsible for meeting merchandise sales targets• Assisted in the management of 15 team members • Coordinated creative floor plans and merchandise marketing efforts to further sales
Joni Dold Education Details
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Western Washington UniversityCommunications
Frequently Asked Questions about Joni Dold
What company does Joni Dold work for?
Joni Dold works for Content Matterz
What is Joni Dold's role at the current company?
Joni Dold's current role is Senior Content Strategist.
What schools did Joni Dold attend?
Joni Dold attended Western Washington University.
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