Joni Roach Email & Phone Number

East Lansing, Michigan

• Graded and provided constructive feedback on first year law students’ practice exam essays

Greater Grand Rapids, Michigan Area

• Reviewed, researched, and analyzed cases before the Court on issues such as armed robbery, criminal sexual conduct, and due process violations • Drafted research reports and proposed opinions

Greater Grand Rapids, Michigan Area

• Created commercial descriptions for lawn and garden products to display on various e-commerce web sites• Ensured product data was complete, accurate and up-to-date• Managed sales, orders and relationships with 20 different e-commerce accounts

• Manage team of 11 content editors ensuring that quality standards and project timelines are met • Create, edit, manage, and publish web content for wide range of products; content created includes extensive copy for e-commerce websites• Write consumer-targeted material intended to attract the attention of potential customers.• Maintain quality of editing and coordinating team in accordance with current style and editing guidelines• Write and edit hotel descriptions for Booking.com website utilizing current guidelines• Collaborate with sales team to create commercial website content• Integrate SEO and SEM elements into copy creation to improve search visibility for hotels featured on Booking.com• Ensure new hotel descriptions go live on website within the 48-hour deadline • Update old website content and ensure it is up to current company standards• Work with translation department to ensure content is at an appropriate reading level for target audience• Actively involved in content review for editorial services to ensure message consistency against brand standards and marketing goals

• Produce and edit non-profit online communication and press materials• Collect, write, edit and coordinate content for company web initiatives• Wrote and edited copy for digital and print promotional material; also created design elements using Adobe Creative Suite • Communicate with donors and volunteers regarding upcoming events• Design, write and update brochures using Adobe Creative Suite

• Update and maintain online professional writing publication• Upload professional content, brochures and web pages using Dreamweaver

• Wrote content for Expedia.com utilizing current style guide• Created specialty property copy• Met time sensitive deadlines

Juris Doctor (J.D.)

Activities and Societies: Law Review

Ba, Professional Writing

Activities and Societies: GVSU Dance Troupe, Vinette, Lobby Shop, Lanthorn, Kids Food BasketMinor in Computer Science