Joni Baker Email & Phone Number

Seattle, Washington, Us

Seattle, Washington, Us

Bellevue, Wa, Us

GLY CONSTRUCTIONGLY is the third largest general contractor with 600+ employees and building projects that included building for Vulcan, Kemper Development, Microsoft, Amazon, and Overlake Medical Center.RESPONSIBILITIESProactive role in the design and production of a variety of marketing, communications, and operations products. Monitored the company’s visual identity to ensure brand cohesiveness and adherence to graphic standards. Collaborated with the marketing team, project teams, and GLY stakeholders on deadline-driven initiatives that required graphic design support. Contribute in a highly productive manner with accuracy, making efficient use of time and resources.SENIOR MARKETING SPECIALIST 2012–2019Key Accomplishments■ Brand Steward advancing and executing the brand cohesively throughout the company – corporate brand audit, templates, external and internal integrated marketing initiatives, signage, supporting business development and safety initiatives.■ Designed GLY’s 50th Anniversary [2017] identity and brand guidelines. Spearhead the design and distribution of 500 Anniversary Company Celebration Books to clients, partners and employees. ■ Launched first Safety Week in 2017 with “Who Are You Safe For? campaign message that included eight on-site events reaching over 350 employees and a social media awareness.

Bellevue, Wa, Us

Key Accomplishments ■ GLY website Project Manager implementing new messaging, storytelling, visuals, and highlighting projects and job openings. The launch resulted in two new clients and two tenant improvement projects—a total value of $550K.■ Launched the Eastside Education Hub with the objective to engage the conversation on sustainability and Lean with our peers, community, colleagues and internal audiences, and identify GLY as a facilitator in that discussion.■ Developed a new, highly visual proposal template which provided a more flexible design, visual and readable which is used to secure on-going work. Since implementation in 2013, awarded work has exceeded 50% annually. ■ Developed a Capabilities Brochure on GLY story and breadth of experience. This brochure was awarded the SMPS National First Place Award 2010 | Collateral.■ Created and edited GLY eNewsletters emailed bi-monthly to 3200 clients, industry partners, and employee distribution list. Content covered three story areas: Projects; People; Community. Analytics ranged from average mailing score between 8 – 10 with an open rate between 32 – 42%.■ Created the annual Holiday eCards, which were well received, with engagement exceeding 42%. The 2014 video eCard won First Place for Holiday Marketing and People’s Choice Award at the SMPS Seattle Reign Awards.

Providing communication, integrated marketing and creative consulting for non-profit, private and public sector organizations and businesses. ■ Non-profit. Designed town museum’s annual auction catalog since 2015 to maximize print capabilities and save costs. Design encouraged attendees to submit their bids with this easy-to-handle and read, highly visual catalog. ■ Private school. Branded annual giving campaigns. Developed print and direct mail media. Customer met fundraising goals of $750K for their new facility as a result of the campaign. ■ Private school. Redesigned admissions package, resulting in a 25% increase in completed admissions requests.

Developed and implemented department objectives to meet business-to-business and business-to-consumer advertising and marketing print/online initiatives. Supervised graphic designers, production and copywriters. Brand management for business and marketing advertising. Key resource for senior management for creative and marketing design.Key Accomplishments■ Guided senior management in use of JOA [Joint Operating Agreement] brand. Advised on correct use of The Seattle Times, Seattle Post-Intelligencer and joint JOA brand. Managed use of these brands which reduced company’s exposure to brand reputation risk in JOA litigation.■ Realigned department to refocus resources that increased revenue and circulation by 10%. Evolved and mentored creative marketing and advertising department.

Key Accomplishments■ Designed cohesive strategy for visual, voice and tone messaging for the company brand.■ Built internal processes, templates, and resources to effect a timely response to advertising, marketing, and graphic design requests. Consolidated four separate workflow databases into one that eliminated data errors. Inventory of internal projects increased from 1000 to 3500 within one year without an increase of staff resources.■ Collaborated with vendor to design and implement department training for new software applications [Adobe Creative Cloud]. Mentored 16 department employees to achieve industry standards within one year.

Key Accomplishments■ Identified profitable niche of speculative advertising development for The Seattle Times Company advertisers. Strategy increased ad revenue by $750K in first year.

Certificate, Marketing Leadership

In-Progress, Digital Marketing

Certificate, Graphic Design + Communications

Integrated Marketing + Graphics Courses

Associate Of Arts [Aa] | Marketing And Graphics

Marketing + Graphics Courses