As a recognized innovator in the disciplines of mobile tech and digital journalism, as well as a respected copywriter, Joni Blecher brings the rare commodity of right and left-brain thinking to her work. With 20+ years of experience as a sought-after content creator, editor, product reviewer, and tech evangelist representing major media brands, Joni possesses a laser-like ability to translate complex terminology into consumer-friendly language. As a technology enthusiast, Joni embraces AI tools like ChatGPT and uses them to be more productive in her daily work. She understands first-hand how the new AI tools can help her work smarter so she can spend time writing unique content that shines.An infectious and beloved “explainer of stuff,” she is the author of Microsoft Surface: Visual QuickStart Guide, the co-founder of CNET’s heavily-trafficked Wireless site, the creator and writer of CNET’s wildly popular Ask the Cell Phone Diva column, and a highly-regarded tech and trends expert, appearing on BBC, CBS Marketwatch, CNN, MSNBC, Good Day New York, and in Fortune, Newsweek, Real Simple, San Francisco Chronicle, SmartMoney, Washington Post, USA Today, and many other outlets.Prior to running her own consultancy, Joni was the Editorial Director at LetsTalk.com, where she generated and implemented an evolving content strategy to meet the needs of the changing Internet landscape. Previously, she served as an Associate Analyst, Home Theater for Jupiter Research. Before that, she worked as a Senior Editor, Mobile Electronics for CNET. Joni began her career in journalism as a Senior Editor for Mobile Computing.Joni received her B.A. in English & Writing from California State University, Northridge, and her M.F.A. in Writing from Sarah Lawrence College.