Developed and currently manage Compli’s Partner & PR Program while building and executing various inbound marketing campaigns with scalable lead gen processes to drive awareness and interest in workforce compliance software.● Built programs that increased marketing sourced deals by 39% and deal size by 34% year over year.● Utilized inbound methodologies and Hubspot automation to build and execute marketing campaigns including email creation, landing page and form creation, complex topical email nurtures and database management while tracking funnel movement and SLA Compliance.● Launched PR Strategy that generated 5+ article placements per month in the top 6 industry publications in 2018.● Created Marketing Partner Program drawing in 11 top industry thought leaders and producing 10 assets, Podcasts and associated multi-channel campaigns increasing referral leads 3034% year over year.● Managed strategic marketing webinar series of live and simulated live webinar programs which lead to 45% of new leads and 196 demo requests in 2018 of which 2 webinars attracted 1,000+ attendees.● Led event management, strategy and execution for various events, seminars and trade shows.

With a growing team, shifted focus to inbound marketing methodology and demand generation.● Integrated inbound marketing methodology into all marketing campaigns and strategy while launching into new markets.● Implemented and enforced Marketing/Sales SLA and created lead funnel stage process in Hubspot and Salesforce for alignment.● Built out audience segmentation, persona mapping, landing pages, forms with progressive profiling, content mapping, email nurtures, lead scoring and campaign tracking as Hubspot Admin.● Increased lead gen with launch of Adwords and advertising campaigns while continuing industry specific trade shows, seminars and webinars.

As a team of 1, developed marketing programs on startup budget while working to establish Compli as a compliance thought leader and trusted brand in the Automotive, Finance and GRC Industries.● Managed multiple marketing, press, event and social campaigns and produced national thought leader seminar series.● Developed network of industry Partners and Subject Matter Experts to deliver compliance program best practices, via monthly webinars and newsletters, to educate Compli’s customer base, attract leads and build brand.● Directed website redesign (relocation to Drupal Platform), which included authoring content & developing messaging while implementing Act On Automation to increase conversions.● Handled vendor management and budget allocation.

Supported Sales and Marketing Team with various projects and managed marketing campaigns.● Coordinated advertising campaigns, vendor and Partner relations, collateral fulfillment and launched thought leader webinar series.● Handled lead assignment, tracking and maintenance in Salesforce CRM database.

Interviewed students, converted prospects to enrolled students and maintained student relationships.

Managed web accounts and provided marketing support. Helped develop a product concept in new vertical market, provided account management for that product concept as it was implemented, researched and qualified leads in new markets, provided support for direct mail marketing campaigns, etc.