Joni Hauck Email & Phone Number

Roswell, Georgia

Greater Atlanta Area

Maximizing $76M annual volume in Private Brand Sales in nine focus stores across two districts. Continually developing working relationships with District Team, Store Executive Team and NY based Merchandise Execution Teams to deliver sales results, elevated product presentations and increase product knowledge in Private Brand Stock Support (PBSS) associates and Selling Specialist. • Elevate merchandise and visual presentation standards for Private Brands through planned strategic training events and store visits. Collaborated with key district and store team executives to implement three Private Brand workshops focusing on elevating fixture placement and presentation standards in #1 Power Brand INC. Drove $4K (+5.8%) increase to plan for the month following the workshop. • Develop and implement business-driving strategies in partnership with District Merchant and Store Teams reflective of the centrally defined priorities, i.e. Black Box Process. Collaborated with district and store executive team to relocate focus brand Alfani. Relocated to “A” space, elevated presentation standards and provided selling staff with product knowledge. Drove +12 pt. trend change to plan fall vs. spring season. • Implement a “Coach the Coach” approach to the development of Private Brand Stock Support (PBSS) associates and Selling Specialists by providing insight and feedback to Merchandise Team Managers (MTM), Sales Managers and District Merchants for use in the training and development of their own teams in non-investment locations. Through consistent coaching and partnership with PBSS and MTM drove +47 pt. trend change to plan in Q3 vs. Spring 2017 Season in #1 focus brand Men’s INC. Picking up $45K (+38%) PLN Q3. • Establish consistent communication and training standards with District and Store partners through weekly staff meeting participation, individual store strategy meetings, weekly newsletter, weekly scheduled training and store visits.

Georgia

Drove $20M in total Private Brand sales and profit in 2 top volume doors through executing “best in class” merchandising/visual presentation standards, developed strong talent, and effective working partnerships with senior store management. Collaborated with store/district executive teams to unite goals and direction, ensure excellent brand integrity, and maximize sales/product opportunities. Developed an exceptional team of 5 Private Brand Stock Support associates through hands on training, constructive feedback and collaborative coaching. • Negotiated 500 additional square feet of selling space for RTW focus brand, Charter Club, to improve brand integrity and elevate merchandising/presentation standards. Exceeded sales plan by $21K (+10%) and delivered $21K (+10%) in incremental sales to LY. • Trained and coached Men’s Private Brand Stock Support associate to effectively implement private brand merchandise standards and initiatives, strategically drive sales and model magic selling behaviors. Delivered incremental sales over last year of $30K (+8%). • Recognized by regional director for strong “train the trainer” skills and chosen to lead brand integrity training for Atlanta/Houston districts. Successfully trained 40 associates on elevated merchandising/presentation standards.

Georgia

• Developed and leveraged strong partnerships with promotional product vendors to ensure delivery of quality merchandise at a competitive price for clients. • Sourced, constructed and delivered promotional product presentations identifying unique product ideas at competitive prices that assisted clients in extending brand recognition.• Implemented processes and procedures to streamline daily business activities including order management, new client and vendor registration, freight reconciliation, client and vendor invoicing ensuring accurate and consistent business practices.• Partnered with creative director in developing and executing new E-Stores for select clients. Responsible for sourcing promotional, print and apparel merchandise. Negotiated set up fees; obtained product co-op pricing, product details and virtual graphics for E-Store activation. • Collaborated with marketing sales staff generating creative, out of the box ideas for client presentations.

Georgia

Managed $10M+ in annual sales across 3 districts and 14 store locations. Partnered with District/Store executive teams to deliver Private Brand seasonal sales plans and elevated merchandise presentations. Coordinated and conducted training seminars with an emphasis on visual/merchandise presentation standards, product knowledge and creative selling techniques. Identified and communicated product/assortment opportunities quarterly to senior brand teams through in-depth selling analysis, store feedback, and competitive shopping. • Maximized sales/merchandise presentation opportunities in focus millennial brand in flagship store. Drove incremental sales of $22K (+9%) over plan and increased brand ranking to #4 total company. Elevated merchandise/visual presentation, increased shop space by 400 square feet, assigned dedicated merchandising support to brand and conducted selling/product knowledge training sessions with associate team. • Partnered with district team to elevate #1 millennial private brand. Relocated brand to #1 real estate position selling floor, increased selling space by additional 350 square feet, elevated merchandise/visual presentations and facilitated training sessions for selling associates. Increased annual sales by $29K (+1.6%), performing 7 points better than total company. • Led Private Brand Top 69 Intensification Strategy for top volume door in Atlanta East District in 2013. Facilitated weekly meetings between store executives/retail development team reviewing private brand sales results, store rankings and opportunities. Total private brands delivered incremental sales of $125K to last year. Received regional recognition for outstanding sales results and presented strategy to south east regional executive team.

Georgia

Managed sales, margin, turnover and developed seasonal plans in 14KT Gold Jewelry department for 124 stores. Evaluated sales trends and opportunities that resulted in increased growth of the “Baby Gold” program (+83% LY) and implemented the increased distribution of the “Baby Gold” program into 5 additional locations. Increased the overall department AUR by $2.66 to LY and edited department SKU’s by 32% (reduced SKU count by 104 SKU’s). Managed ROF process through forecasting sales/markdowns and delivered to buyer/divisional merchandise manager. Secured $10K + in advertising funds, obtained product samples for ad shoots and ensured accurate visual execution directions distributed timely to 124 stores. Developed strong working relationships with divisional merchandise manager, buyer, planner and vendor community.

Georgia

Projected daily sales, forecasted markdowns, input ROF projections, input weekly price changes and assisted in building seasonal plans for two departments. Managed and maintained on-order and receipt flow based on plan and current sales trend. Responsible for completing advertising prep sheets, obtaining samples and ensuring visual projects/on floor execution guides were accurate prior to publication. Formed strong working relationships with divisional merchandise manager, buyer and vendor representatives. Appointed to the Assistant Buyer Council and selected as a mentor to assistant buyer trainees. Awards/Recognition: • 1st Quarter 2003 Star Award Moderate Sportswear Buying Team• 2nd Quarter 2002 Star Award Moderate Sportswear Buying Team

Ohio, Pennslyvania

Managed, trained and developed a staff of 15+ associates across multiple families of business. Achieved planned sales results, produced high customer service scores and significantly decreased associate turnover through effective leadership skills. Maximized business opportunities by implementing key merchandising strategies, elevated on floor presentations, ensured proper sale set ups and timely execution of markdowns. Awards/Recognition:• Selected as the Lazarus Ross Park Executive “Salute to Star Winner”