Joni Hoadley Email & Phone Number

Santa Barbara, Ca, Us

• Onboarding Product Leaders: I provide tailored 30/60/90-day coaching for new product managers, ensuring they transition smoothly and drive impact quickly.• Strengthening Product Management Organizations: I help build a product-centric culture that fosters innovation and ensures teams are empowered to "build the right product."• Facilitating Product Discovery: I guide teams through a product discovery framework, helping them validate ideas, test assumptions, and prioritize effectively.• Defining Product Strategy: I collaborate with leadership to craft product strategies and roadmaps that align with business goals and user needs.• Optimizing Development Processes: I implement best practices for product development to improve efficiency, collaboration, and outcomes across teams.• Hiring Product Managers: I assist companies in hiring their first product managers and building strong, empowered product teams from the ground up.

Santa Barbara, Ca, Us

Santa Barbara, Ca, Us

• Spearheaded the establishment of the product management function as the first software PM hired, overseeing full-stack software development of a cutting-edge, multi-platform, smart-home sound system• Directed a high-performing, cross-functional product group comprised of 3 teams, including product managers, software developers, user experience designers, and QA testers• Led the creation and three major redesigns of the Sonos mobile apps, transforming how customers listen to music in their homes • Pioneered a ground-breaking retail experience by developing an innovative technology platform that successfully scaled for integration with multiple retail environments, such as Apple and DTC stores• Collaborated with strategic music partners, such as Spotify and Apple, on product integrations, resulting in a 10% increase in Net Promoter Score (NPS) and elevated customer satisfaction

• Executed product strategy, roadmaps, and software development to drive product success • Achieved a 20% increase in annual revenue by implementing an in-app advertising platform, effectively diversifying product monetization• Orchestrated all aspects of usability testing, including the establishment of an in-house research lab, enabling comprehensive user research and insights to drive product decisions• Hired and managed product team, including product managers, designers, and UX researchers

New York, Ny, Us

• Provided leadership and oversight for the AOL Media Player and AOL’s subscription-based streaming music service, ensuring successful development and delivery• Led cross-functional teams in executing effective product launches, including stakeholder management to ensure seamless and impactful releases• Formulated a robust personalization strategy across the suite of music products to enhance user experiences and drive engagement• Evaluated and recommended technology partners, performed buy versus build analysis, assisted in contract reviews, and served as primary point of contact for strategic partnerships

• Directed product development efforts of the world’s first streaming radio service• Managed the end-to-end process of design, implementation, and launch of the website, web apps, and desktop application through 4 major releases• Established strategic partnerships and led the development and launch of more than 20 co-branded music players for top-tier brands, expanding the platform’s reach and impact• Hired and managed a team of product managers and designers, which grew from 2 to 15 employees within the company’s first year• Retained as a key member of the executive team during the Spinner acquisition by AOL, ensuring a seamless transition and leveraging expertise to drive continued success