Joni Hoadley Email & Phone Number

Santa Barbara, CA, US

• Onboarding Product Leaders: I provide tailored 30/60/90-day coaching for new product managers, ensuring they transition smoothly and drive impact quickly.
• Strengthening Product Management Organizations: I help build a product-centric culture that fosters innovation and ensures teams are empowered to "build the right product."
• Facilitating Product Discovery: I guide teams through a product discovery framework, helping them validate ideas, test assumptions, and prioritize effectively.
• Defining Product Strategy: I collaborate with leadership to craft product strategies and roadmaps that align with business goals and user needs.
• Optimizing Development Processes: I implement best practices for product development to improve efficiency, collaboration, and outcomes across teams.
• Hiring Product Managers: I assist companies in hiring their first product managers and building strong, empowered product teams from the ground up.

Santa Barbara, CA, US

Santa Barbara, CA, US

• Spearheaded the establishment of the product management function as the first software PM hired, overseeing full-stack software development of a cutting-edge, multi-platform, smart-home sound system
• Directed a high-performing, cross-functional product group comprised of 3 teams, including product managers, software developers, user experience designers, and QA testers
• Led the creation and three major redesigns of the Sonos mobile apps, transforming how customers listen to music in their homes
• Pioneered a ground-breaking retail experience by developing an innovative technology platform that successfully scaled for integration with multiple retail environments, such as Apple and DTC stores
• Collaborated with strategic music partners, such as Spotify and Apple, on product integrations, resulting in a 10% increase in Net Promoter Score (NPS) and elevated customer satisfaction

• Executed product strategy, roadmaps, and software development to drive product success
• Achieved a 20% increase in annual revenue by implementing an in-app advertising platform, effectively diversifying product monetization
• Orchestrated all aspects of usability testing, including the establishment of an in-house research lab, enabling comprehensive user research and insights to drive product decisions
• Hired and managed product team, including product managers, designers, and UX researchers

New York, NY, US

• Provided leadership and oversight for the AOL Media Player and AOL’s subscription-based streaming music service, ensuring successful development and delivery
• Led cross-functional teams in executing effective product launches, including stakeholder management to ensure seamless and impactful releases
• Formulated a robust personalization strategy across the suite of music products to enhance user experiences and drive engagement
• Evaluated and recommended technology partners, performed buy versus build analysis, assisted in contract reviews, and served as primary point of contact for strategic partnerships

• Directed product development efforts of the world’s first streaming radio service
• Managed the end-to-end process of design, implementation, and launch of the website, web apps, and desktop application through 4 major releases
• Established strategic partnerships and led the development and launch of more than 20 co-branded music players for top-tier brands, expanding the platform’s reach and impact
• Hired and managed a team of product managers and designers, which grew from 2 to 15 employees within the company’s first year
• Retained as a key member of the executive team during the Spinner acquisition by AOL, ensuring a seamless transition and leveraging expertise to drive continued success