5,000 sq feet of creative space, conveniently located in West Los Angeles

Executing all pre/post productions work for the company- Overseeing multiple projects at once, organizing and settingpriorities amongst projects- Managing asset deliverables for multiple channels- Casting talent, booking HMU, securing locationsOversaw art direction of all shoots (photography & product), photographer, HMU, producers, and models in proper execution of shoot conceptWorking alongside the Creative Director to create and refine advertising campaigns across platforms, representing the company and marketing visionAbility to deliver conceptualized competitive analysis recommendations across all digital channels, experienced in creating and refining integrated marketing campaigns across a number of social channels, such as – Instagram, TikTok, FacebookLead the development of successful story boards and mockups, covering all aspects of campaign and new launches – concept development, visual integrity, castings, and production shoots :- Overseeing multiple projects at once, organizing and setting priorities amongst projects- Managing asset deliverables for multiple channels- Casting talent, booking HMU, securing locationsDeveloped and implemented content calendar encompassing all creative requirements and deadlines to maximize the amount of brand deliverables for each quarterEstablished a library of professional contacts, such as, hair, make-up, models, photographers, studios, as needed to maximize vision for companyCoordinated timelines for all production partners (internal + external) making sure we receive deliverables on timeUtilize a collaborative, hands-on approach in developing and driving creative content, while instilling a high level of brand imageEngages cross functionally to ensure brand and marketing strategies are fully embraced and are represented visually in final product

Partner with brand marketing teams across all media provide creative and unique resolutions to meet company objectives through styling and media presentationsLeads style outs for e-commerce, social, and acquisition related photo and video shootsBuilding Brand Concepts through trend direction each month for social, e-commerce, and editorial channels assuring consistency across all media channelsManages on brand art direction for e-mail and social media, working in line with social media team and creative directorForecasting key monthly styling pieces for working on brand and on trend through –Research current trends; bring in new ideas through competitive shopping, runways, style websites for a development of a full-bodied brand Facilitating organization practices with samples team and buyers for shooting samples, and shot list efficiencyDirected junior members of styling team in technical skills for on set efficiency and ensuring brand adherence. Mentor junior team members with creative process, brand development, and final media product developmentTrained new stylist team members on brand market and on set protocols to ensure high proficiencyLed team to initiate new HMU direction providing references and key direction

I have assisted with visuals for commercials, and pulled products and merchandised for photo shoots and promotions with an understanding of balance and design with using a limited assortment. I also take care of the general visual merchandising of site including: Boutiques trend pages and Shop By pages, and assisted with the creation of PO’s.