Joni serves as Co-Owner/Manager for developing net-zero homestay properties, delivering excellent client services.Successfully managing 40 properties, generating over $1M in revenue.Rehabs property into Net Zero-Energy (NZE) rentals.Project Management Home Construction/ Interior DesignCustomer Relationship Management Operations ManagementOral & Written CommunicationInterpersonal SkillsPlanning & Evaluation

As the CSO & CTO of Sigora Home LLC, Joni was recruited back to guide the company's transition from a solar sales startup to a comprehensive sustainable solutions provider, overseeing strategic direction, digital transformation, and national expansion across three divisions. Leading a 12-person team, she managed IT, Data Management, and Synergy, a proprietary sales platform. ◆ Spearheaded the development of 'Synergy', achieving a $16M valuation and facilitating its rollout to over 150 sales reps across 12 states within nine months, while managing an international team of eight.◆ Orchestrated the successful launch of new product divisions, overseeing strategies for diverse product lines and creating custom integrations, including the setup of a greenfield Salesforce instance in under 12 months.◆ Played a critical role in managing complex IT transitions, leading the company's rebranding to Sigora Home, and contributing significantly to revenue growth.Product Design UX/UI Design Product Strategy Brand Development Project Management Roadmapping Agile Methodology Prototyping Wireframing SDLC Innovation Creative & Technical Problem Solving Graphic Design Design Thinking Strategic Planning Goal Setting Team Leadership Cross-functional Collaboration Stakeholder Engagement Customer Relationship Management Executive PresentationsSustainable Design Renewable Energy

As a Director of Marketing & Strategic Partnerships, Joni led marketing and strategic partnerships for this tech startup, contributing to product design, crafting user stories, conceptualizing new ideas, and delivering final designs for seamless developer integration.◆ Managed 15+ partnerships nationwide, implementing a native advertising program, fostering collaborative relationships.◆ Trained and led partner sales teams, cultivating a focus on driving revenue generation and relationship building.◆ Managed UI/UX design for Moonlighting’s Apple and Android app, enhancing experience and visual appeal using Sketch.Product Design UX/UI Design Product Strategy Brand Development Project Management Roadmapping Innovation Creative & Technical Problem SolvingGraphic Design Design Thinking Strategic Planning Goal Setting Team Leadership Executive Presentations Cross-functional Collaboration Stakeholder Engagement Customer Relationship Management

As VP of Marketing, Joni has managed sales and marketing operations for solar projects, driving business growth and market expansion.◆ Spearheaded sales division's growth, playing a pivotal role in positioning Sigora Home (then, Sigora Solar) as one of the fastest-growing companies in the U.S. Focused efforts resulted in the successful personal sales of 200kW+ of residential solar installations, back before customers had access to financing projects. ◆ Formulated and executed robust marketing and communication strategy.◆ Ensured consistent brand equity and heightened awareness, aligning marketing initiatives with overarching company objectives.Brand Development Project Management Roadmapping Innovation Creative & Technical Problem SolvingGraphic Design Strategic Planning Goal Setting Team Leadership Cross-functional Collaboration Stakeholder Engagement Customer Relationship Management Renewable Energy

Joni worked on freelance basis executing numerous projects while pursuing his Master’s Degree in sustainable design.◆ Managed multiple client projects in graphic design, web design, logo development, and photography. ◆ Built sketch-up models of home designs and renovations, coordinated contractors and landscapers, all keeping within budget.Project ManagementInnovationCreative & Technical Problem SolvingProduct DesignDesign ThinkingCustomer Relationship Management

During this role, Joni operated as Creative Director for the international nonprofit trade association in modular construction.◆ Produced creative work for five non-profit associations, resulting in multiple national graphic design awards.◆ Increased social media followers for MBI by 13k and revamped modular.org, resulting in 40% traffic increase.Creativity Graphic DesignSocial MediaNon-ProfitProject ManagementBrand Development Innovation Team Leadership Stakeholder Engagement