Joni Hoffman Email & Phone Number

Kalamazoo, Michigan Area

In my role as a Digital Marketing Consultant, I partnered with clients to conduct comprehensive market research, identifying niche target audiences that led to a significant 25% increase in conversion rates. By implementing advanced email marketing automation workflows, I boosted email open rates by 20%, which drove more effective lead nurturing campaigns. Collaborating with clients, I spearheaded rigorous A/B testing on landing pages and digital ad creatives, resulting in a 32% improvement in click-through rates. This hands-on approach allowed me to fine-tune marketing strategies that consistently delivered impressive results.I also established strategic social media influencer partnerships, which expanded brand reach and engagement by 50%, enhancing overall brand credibility. In creating and managing Google Ads campaigns, I focused on maximizing ROI, achieving a 59% reduction in cost per acquisition and significantly improving lead quality. My consultation on website UX/UI improvements led to a 30% decrease in bounce rates, enhancing user engagement metrics. Through the use of advanced data analytics tools like Google Analytics and SEMrush, I identified trends and optimized marketing strategies, further increasing conversion rates by 27%. These experiences have honed my ability to deliver consistent results and adapt to the ever-evolving digital landscape.

Kalamazoo, Mi, United States

As a Fundraising and Marketing Strategist at Big Brothers Big Sisters, I played a crucial role in transforming our fundraising initiatives. By meticulously orchestrating event expenditures and securing $100,000 in donations, I maximized ROI by 25%, demonstrating my ability to manage resources efficiently and effectively. I revitalized our marketing materials and response tracking systems, resulting in a 40% increase in donor engagement and a 35% improvement in tracking accuracy. These achievements underscored my expertise in creating compelling narratives that resonated with our donor base and my proficiency in leveraging data to drive strategic decisions.Additionally, my administrative support was instrumental in enhancing our fundraising goals, leading to a 20% increase in event success rates. My work not only ensured the smooth execution of events but also fostered a stronger connection with our donors, showcasing my skills in communication, strategic planning, and problem-solving. This role allowed me to demonstrate my understanding of the nonprofit sector and the strategies needed to thrive within it. By integrating creativity with analytical thinking, I was able to contribute significantly to the organization's mission and establish a foundation of trust and reliability with our stakeholders.

Kalamazoo, Michigan Area

During my tenure as a Digital Engagement Coordinator at Goodwill, I was instrumental in elevating donation opportunities by 40%. This was achieved through the implementation of targeted strategies and community engagement initiatives that resonated with our audience. I played a key role in enhancing website and social media content, resulting in a 35% increase in user interaction. These efforts not only amplified our online presence but also deepened our connection with the community, showcasing my ability to drive meaningful digital engagement.In addition to my digital strategies, I coordinated the Employee Appreciation Picnic, which achieved record participation and significantly boosted employee morale. This event exemplified my commitment to fostering a positive organizational culture and highlighted my organizational and event management skills. My role at Goodwill underscored my capability to consistently deliver results and adapt strategies to meet organizational goals, instilling confidence in my expertise and reliability. Through a blend of creativity, strategic thinking, and strong communication skills, I was able to make a lasting impact on the organization's digital footprint and internal community.

Bachelor Of Business Administration (B.B.A.), Electronic Business Marketing

Bachelor Of Business Administration (B.B.A.), Electronic Business Marketing (Ebm)

Received degree in Electronic Business Marketing, with courses focused on Search Engine Optimization, Search Engine Marketing.