Jonique Mason Email & Phone Number

Own CRO strategy for client’s acquisition channels in order to maximize efficiency and hit commercial targets.- Build a pipeline of high-impact, high-velocity web optimizations, page redesigns and landing page experiments (using website analytics, AB testing and UX optimization) that will drive measurable business results and create the best possible web experiences for future customers. - Collaborate with marketing channel leads (affiliates, SEO, traditional media, digital media… Show more Own CRO strategy for client’s acquisition channels in order to maximize efficiency and hit commercial targets.- Build a pipeline of high-impact, high-velocity web optimizations, page redesigns and landing page experiments (using website analytics, AB testing and UX optimization) that will drive measurable business results and create the best possible web experiences for future customers. - Collaborate with marketing channel leads (affiliates, SEO, traditional media, digital media, social media and referrals), acting as a strong voice for the customer experience, to ensure best practice content and conversion journeys deployed across all traffic pathways. Show less

Lead the design, implementation and optimization of marketing strategies to attract, engage and retain new customers while maximizing their value for the business. - Managed marketing activities across all lead-generation channels to ensure they aligned with business targets. Lead the development and launch of new channels. - Monitored all channels’ performance to flag underperforming sources OR growth opportunities. Worked with channel leads to conceive and implement growth… Show more Lead the design, implementation and optimization of marketing strategies to attract, engage and retain new customers while maximizing their value for the business. - Managed marketing activities across all lead-generation channels to ensure they aligned with business targets. Lead the development and launch of new channels. - Monitored all channels’ performance to flag underperforming sources OR growth opportunities. Worked with channel leads to conceive and implement growth solutions. - Served as subject matter expert for CRO performance. Ensured UX optimization of conversion pathways to align them with industry best practices. Demonstrated ability to deliver key funnel improvements that drove measurable increases in business performance. Show less

Owned the design and implementation of marketing strategies that grew customer engagement with clients’ referral programs. - Through A/B testing and iterative optimization, delivered numerous user journey updates including a robust program of automated communications targeted to key moment in the customer journey. These contributed to sustained long-term growth in referral acquisitions. - Served as subject matter expert, providing timely and comprehensive reporting and insights to… Show more Owned the design and implementation of marketing strategies that grew customer engagement with clients’ referral programs. - Through A/B testing and iterative optimization, delivered numerous user journey updates including a robust program of automated communications targeted to key moment in the customer journey. These contributed to sustained long-term growth in referral acquisitions. - Served as subject matter expert, providing timely and comprehensive reporting and insights to key stake holders. Helped to improve the business’s understanding on the topic by aiding the development of new, more compressive reports. Show less

Improved the performance of client’s CRM programs by running optimization cycles on the content and timing of various retention and reactivation automated communications. - Managed client’s website content to ensure the best possible user experience for visitors at various stages in their lifecycle. - Developed expertise in CRM analysis and contributed to the development or new marketing reports and dashboards for more effective and actionable performance insights.

Montreal, Canada Area

Successfully managed the planning and implementation of a calendar of marketing campaigns that drove positive business outcomes. - Delivered high quality campaign briefs, forecasts, and post campaign results. Collaborated with internal and external departments to ensure smooth roll out of assigned projects.

Montreal, Canada Area