Joni Tardio Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Reporting to the Strategic Design Lead, I was part of ASB's Home Lending and Insurance tribe, designing experiences for the home ownership lifecycle. I worked with cross-functional Agile squads and collaborated with other designers to deliver the best possible digital experiences that meet customers' needs, reinforce the innovative brand, and deliver on the business objectives.

Auckland, New Zealand

• Accountable for customer centric interaction design and influence and motivate others to bring the digital experience to life across IAG’s brands• Act as design lead on small to medium initiatives and provide specialist design advice on larger initiatives• Ensure best practice design principles are defined and maintained• Drive customer centric outcomes by designing and implementing innovative solutions for digital product direction, user-experience and UI visuals• Manage the execution of all visual design stages from concept to front-end development execution • Innovate to bring simplicity and logic to complex design challenges• Facilitate user-research, empathy sessions and user testing sessions• Create wireframes, user flows and digital style-guides• Produce and maintain UI design templates

Auckland, New Zealand

• Provide vision and direction to the Agile delivery team and stakeholders• Provide in-depth knowledge and understanding of the digital product and/or can obtain this knowledge from other units within the company• Responsible for identifying, understanding, analysing and helping to define the overall customer driven solution, including customer pain points and opportunities for improvement• Work closely with all stakeholders to create and maintain a product backlog according to business value and is empowered to make decisions• Responsible for creating and prioritising stories, epics and themes, within the backlog in Microsoft Azure DevOps, to ensure work focuses on items with maximum value that are aligned to the product strategy• Provide backlog management, elaboration of the user stories and acceptance criteria alongside the wider Agile development team• Measure and analyse site performance using Google Analytics and VWO (website optimizer tool) • Utilise quantitative and qualitative analysis tools used for user surveys, heatmaps, clickmaps and screen recordings• Participate in user interview and testing, ideation and prototyping sessions, and prioritisation sessions• Help lead the product release plans and sets expectation for delivery of new functionality

Auckland, New Zealand

• Identify, evolve and define new opportunities in digital channels to drive sales growth and customer satisfaction• Develop and implement a testing strategy for State and AMI brands that includes A/B and multivariate testing• Measure and analyse conversion-based initiatives using Google Analytics and VWO (website optimizer tool) • Utilise quantitative and qualitative analysis tools used for user surveys, heatmaps, clickmaps and screen recordings• Create reports and draw insights and recommendations from completed experimentations • Cooperate cross-functionally with UX/UI Designers, Digital Marketers, and Product Managers • Work with Agile teams and track jobs aimed at improving website look, feel and experience• Engage with stakeholders to present ideas and concepts• Participate in user research and usability testing to help understand user behavior• Facilitate ideation sessions aligned with user personas to identify opportunities and solutions• Design user experiences using wireframes and low to high-fidelity prototypes • Acting as Product Owner: Prioritise the backlog, make important decisions, reviewing user stories and acceptance criteria

Ncr - National Capital Region, Philippines

• Ensure that the website usable and intuitive through regular UATs and introduction of new functionalities• Conduct user research to understand user thoughts and behaviour and identify pain points in the UI• Establish design requirements and supervise the delivery of the Agile development team • Acting as Product Owner- prioritise the backlog, write user stories, and define acceptance criteria with Business Analysts• Maintain collaboration with developers and internal teams using Visual Studio Team System (VSTS) and JIRA• Manage the payment solution partners and the delivery of alternative modes of payment• Collaborate with Marketing, Products & Innovation, Digital Analytics, and IT to enhance and optimise integrations• Investigate and respond to complaints and queries escalated through Customer Care

Ncr - National Capital Region, Philippines

• Collaborate in planning, implementing and assessing the effectiveness of digital marketing strategy in driving booking conversions to the airline’s website and mobile app• Responsible for managing the online branding and communications through paid, owned and earned media• Leverage on customer insights to develop and maximise digital campaigns• Analyse campaigns to produce the best ROI using tools like Google Analytics, Google Adwords, Google DoubleClick Campaign Manager, Facebook Power Editor, Salesforce Social Studio, and Hootsuite• Ensure visibility in top search engines−Google, Baidu (China) and Naver (Korea)−and top meta flight search websites • Establish and manage the social customer care team• Responsible for managing the overall digital marketing budget• Manage direct relationship with partners, agencies and vendors including Google, Facebook, Twitter, Salesforce, and Skyscanner

Pasay City, Philippines

• Lead and manage a team that ensures content on official websites are current and relevant• Acting as Product Owner- prioritise the backlog of the official online retail store (Magento) and enhancements of the booking engine• Perform UATs to ensure expected output is met• Strategise the creation of design visuals on paid and owned media• Set directions for EDM, social media, search engine optimisation and and PPC/search engine marketing campaigns• Conceptualise special cruise promotions to be booked exclusively online• Engage with social media community to respond to inquiries and escalate reported issues• Responsible for the overall budget for Google Adwords, Bing/Yahoo Ads, Baidu, Facebook, Meltwater and Mailchimp• Analyse and generate reports from Google Analytics and internal revenue tools to produce informed recommendations• Collaborate with Sales, Marketing, Retail, and Hotel Operations to implement strategic plans