B2B tech companies inevitably reach a crossroads where what got you where you are won’t take you where you want to go.But something else will. → Better positioning I’ve spent years working with businesses from Meta, Salesforce, and Google to high-growth startups and scaleups to position B2B products, platforms, and brands.I’ve seen it firsthand many times:The transition from vague to tight positioning is like turning the lights on.It’s a force multiplier that makes your entire go-to-market work harder and faster.It’s the antidote to mixed-up messaging, sleepy conversion rates, and low-energy sales cycles.And the beautiful thing: You’re working with words, not code.If you want to fix your positioning, I want to pitch in.I help founders and executives at established B2B tech companies refactor their positioning and messaging to reach the next big objective. My work has helped:…challenger brands outflank category Goliaths…legacy leaders reclaim their credibility and authority…high-powered upstarts build Fortune 500 pipelines…teams break through years-old logjams and start rowing togetherAnd contributed to big funding rounds, smash-hit marketing events, and groundbreaking campaigns.There are two ways you can have my help:One: Follow me on LinkedIn or visit my website for insights, ideas, and frameworks you can use.Two: DM me “Chat” or click the link in my featured section to set up a call and talk over your positioning challenge.