Joni Trythall Email & Phone Number

Wilmington, De, Us

Co-founder and design lead. Responsible for company revenue growth each year, manage projects and accounts, excel at selecting just the right thank-you gifts and comforting snacks. Our work fosters excitement and trust, and our clients become long-time friends. YupGup specializes in creating friendly, authentic brands that best connect with and inspire audiences. We offer a one-stop-shop for brand management and marketing design, including custom-coded websites, print design, engaging campaigns, and all digital assets in between. Our approach is grounded in research, strategy, design, and thoughtful content. We believe in crafting genuine human connections through enjoyable, respectful, and meticulously thought-out experiences–every interaction is an opportunity to create a fan.

Philadelphia, Pa

Developed a marketing strategy that grew the conference into a community and contributed to a sponsorship amount that more than doubled each year. Managed marketing design efforts that successfully communicated our mission and the spirit of the event, leading to a growing number of speaker applications and sold out events. Envisioned and carried out a remote lunch and learn program where community members could connect and practice presentation skills in a safe environment. This program led directly to many presenters confidently applying to speak at major tech conferences.

Wilmington, Us

I've created and taught widely-used, open source web design curriculum for kids and an SVG course for a nonprofit focused on getting more women into tech. I wrote and self-published a popular development book about writing SVG which still today receives several thousand visits per month. Contracted with clients to address their marketing design and website needs; focused on crafting clear messaging, increased site conversion rates, and fostering genuine connections with their audiences through personalized and thoughtful digital and print experiences.

Las Vegas, Nevada, Us

Designer primarily working with Open edX, the free and open source platform that powers edX courses. Designed and customized site themes for clients based on brand guidelines and uncovered restrictions and goals. Collaborated with customer success staff to improve project discovery, management, and hand-off. Provided guidance on design team best practices with an emphasis on transparency and ensuring the feedback and communication process was efficient.

New York, Ny, Us

I developed and conducted classes for GDI in Philadelphia and Chicago, including Intro to Writing SVG, and co-founded the Wilmington Delaware chapter.

Burlington, Ma, Us

Contract design lead focused on the research, analysis, and implementation necessary to create the right products for clients.Tasked with leading design from discovery phase through implementation to include user interview, competitor analysis, UX strategy documentation, persona development, and communicating with stakeholders. Designed wireframes, established style guides, designed and built application UI, and wrote production level Sass. I also frequently conducted UX evaluations on existing designs consisting of potential issues based on established UI heuristics with proposed solutions, generating comprehensive reports. Creative direction and marketing design for internal product branding.

Chicago, Illinois, Us

Product designer turned head of design tasked with UX/UI and implementation. Designed and built flexible components to live within the company's style guide that are carried out across all products; including a custom SVG icon system with hundreds of icons. Oversaw all design output for consistency and staying within established branding. Developed a department roadmap and established design principles to better guide and articulate our decisions. Advocated for empathy, healthy culture, and better communication between teams. Initiated weekly company video coffee chats as a way to remotely gain shared experiences.

Rapid City, Sd, Us

Addressed current employee HR needs as well as all aspects of new hire onboarding, including managing all recruitment and employee events, designing recruitment materials to attract top talent, posting available jobs to the public, screening incoming applications, scheduling interviews, review of emotional wellness options, starting background checks, conducting thoughtful orientations. Created a new form system for employee performance reviews to be used by all supervisors, streamlining the overall process.Was entrusted to speak directly to employees about sensitive issues and work towards making their experience better.

Rapid City, Sd, Us

Answered all incoming calls to Sheriff, managed Sheriff’s daily calendar, and worked reception desk for administrative section. Designed, created, and maintained all public presentations conducted by Sheriff, processed all required law enforcement paperwork for deputies.Identified various department needs and officiated conflict resolutions.Handled planning and marketing for all public and internal events.

Rapid City, Sd, Us

A program under City/County Alcohol and Drug Department focused on implementing preventative initiatives for troubled youths in the community. Developed and implemented evidenced-based practices of community prevention, focused heavily on environmental strategies and maintained and participated in many local coalitions. Large and small-scale event planning and grant writing.Wrote three federally approved prevention work plans and a SPF-SIG grant application for underage and binge drinking in the community; targeting 12-25-year-olds. Phase 1 of grant awarded $100,000.Designed, wrote, and distributed a program newsletter to keep the community connected.

Ie

Contracted with nonprofit organizations nationwide to write grants, develop social marketing campaigns, and create and carry out fundraising initiatives. This process relied heavily on my ability to truly understand the struggles and the mission of these individuals and programs to articulate their needs and their impactful stories successfully. Frequently designed promotional materials for special events to secure community recognition and donors.

Philadelphia, Pa, Us

Extensive computer data entry and recording of standardized test scores, admissions essay reviews, transcript entry, recommendation processing and follow-up. Assisted with special events and marketing. Maintained a 3.97 GPA throughout duration of assistantship, while also doubling the recommended class schedule.

Washington, Dc, Us

Administered and reviewed student applications for outside employment, managed volunteers, created their work schedules, and evaluated behavior and room conditions, in addition to administrative and budgeting duties. Budgeted for, purchased, transported, and wrapped Christmas gifts for approximately 35 Job Corps students that had to remain on the center for the holidays.Observed communication deficiencies. Created “The SDO: Be in The Know” weekly newsletter for the Social Development Office to correct this communication gap between staff and students, as well as develop a sense of community and cooperation. Oversaw all special events on campus, handling logistics and designing supportive materials. Was a trusted, energetic staff member whom students felt comfortable confiding in.

Washington, D.C., Us

Full-time summer position for credits, worked in collaboration with the Department of Interior.Researched, wrote, and presented large-scale public information sessions, held question and answer seminars, and operated the information desk. Tasked with ensuring visitors had a pleasant experience. Assisted with the planning and marketing of all public and internal events. Was lucky to meet an endless stream of interesting people from around the world each day which helped tremendously with my conversational and presentation skills.

Master'S, Administration Of Human Services

Bachelor'S, History With Minors In Political Science And Anthropology