Joni West Email & Phone Number

Tampa/St. Petersburg, Florida Area

Owner and principal of Big3 Communications, a company devoted to helping businesses and nonprofits create strategies to improve their online reputation and create content to help them achieve their goals.Resume details: Manage and write for a diverse portfolio of social media accounts across multiple industries, including non-profit. Coordinate with stakeholders to ensure the development of relevant content. Launch and oversee digital ads on Facebook, Instagram, Google, and LinkedIn. Generate marketing emails through Constant Contact & Mailchimp. Provide basic web design services using Wordpress, Squarespace, Weebly, Wix, and GoDaddy. Consult on effectiveness and direction of client marketing budgets & activities. Utilize software including Microsoft Office, Google Analytics, Buffer Publish, Quickbooks, Canva, and Adobe Creative Suite.

Tampa, Florida, United States

Content writer for the Admissions department, generating and copy editing for blog posts, outbound emails, web pages, and print materials.

Tampa, Florida, United States

Temporary contract engagement to create content for the Hillsborough County Democratic Party and consult on marketing and PR efforts for the 2022 midterm election. Work produced by our county's PR team was used by counties throughout Florida.Resume details: Contracted to help steer the Public Relations Committee throughout the 2022 midterm election cycle. Improved the quality and consistency of party messaging statewide. Advised on fundraising messaging and press releases. Planned, designed, and implemented over $25k of paid digital ads. Evaluated performance analytics and made recommendations for future marketing activities. Presented goals, progress, and funding requests to donors. Wrote statewide best practices documents for the Democratic County Chairs Association. Trained representatives from 60+ county parties in digital advertising and research-based messaging over Zoom meetings and at Leadership Blue conference.

Tampa, Florida, United States

This was an attempt to separate the video production service of Big3 Communications into its own entity. After closing, services were folded back under the Big3 Communications umbrella.Resume details: Filmed, edited and organized web video content for clients across multiple industries. Provided video content for fundraising activities. Customized content for distribution across different platforms. Consulted on the role of video in digital marketing campaigns. Coordinated with talent, vendors, and stakeholders throughout production. Contracted by the City of Zephyrhills to oversee and develop historical documentary project. Submitted final film to festivals and worked with City staff to facilitate online distribution.

Tampa/St. Petersburg, Florida Area

On-campus employment during final year of undergraduate studies. I pitched the position and funding was approved. After a semester, we expanded to add an intern under my supervision.Resume details: Spearheaded long-term employer contact database project. Teamed with Public Relations & Marketing departments for clear communication of Career Center offerings. Maintained contact with local employer connections. Represented Florida College at functions of Temple Terrace Chamber of Commerce. Organized and directed production of employer testimonial videos.

Tampa/St. Petersburg, Florida Area

Summer job between second and final years of undergraduate studies. Contracted for a period of one month.Resume details: Generated connections for BBBS as part of one month grant to build up organization's presence in Dade City, FL area. Provided potential volunteers with information to get them started in program. Represented the organization at functions of Chamber of Commerce, Rotary Club, church group outreach, etc.

Master Of Arts - Ma, Mass Communication (Strategic Communication Management)

Strategic Communication Management track. Our coursework involved theory- and research-based study of communication best practices.

Bachelor Of Science (Bs), Business Administration And Management, General

Activities and Societies: Omega Chi, Forensics/Oratory Union, Alpha Club- Received Upper Division Business Award (2012) - Selected.