Led product marketing activities for NetApp's flagship ONTAP data management software for hybrid cloud storage solutions. ONTAP-based solutions consistently achieved leadership rankings by the major industry analyst firms during these years. Also responsible for product marketing activities for families of all-flash and hybrid-flash storage systems. As an experienced individual contributor, focused on new product introductions and sales enablement for thousands of sales reps & partners. - Managed marketing activities for multiple ONTAP launches each year, highlighting the unique customer benefits from advancements in data protection, cyber security, operational simplicity, and efficiency. - Collaborated across Sales, Learning Services, Product Management, Engineering, Analyst Relations, PR, and Installed Base Marketing to leverage their activities to maximize visibility for ONTAP.- Key responsibilities encompassed creating go-to-market strategies, directing sales training, writing customer collateral, and creating sales tools.

Developed strategic messaging for $4B Integrity Systems family. Contributed to 8x revenue growth for Integrity Servers and Server Blades. - Member of core team for all product and solution launches, incorporating servers, software, storage, and services. - Managed external and internal communications (from message creation to writing content).- Drove consistent use of market messages by teams across business units, PR, analyst relations, training, Web, regions, and partners.

Defended HP’s #1 position in mid-range UNIX servers during tough competitive environment. Managed HP 9000 UNIX server marketing for mid-range, entry-class, and blade servers across Europe, Middle East, and Africa (EMEA). Based in Boeblingen, Germany. - Developed comprehensive marketing programs for each launch.- Led competitive analysis, pricing, message development, regional coordination, and sales training.