Ecommerce And D2C Marketing Manager At Westfield Health
CurrentLeading on B2C ecommerce, including strategy development, budgeting and implementation across all channels. Also collaborating with the B2B team on key projects, including marketing automation and CRM.- Improved annual sales targets whilst reducing cost per sale.- Strategy development, implementation and budgeting across all marketing channels. - Website development, focusing on key product and landing pages. - Used Visual Website Optimiser to run multivariate tests, analyse on-site behaviour and gather user feedback. - Optimising performance across paid media channels including Google Adwords, Facebook and Instagram and Microsoft Advertising. - Improved SEO performance for key search terms. - Working with publishers including Mumsnet and REBA, and engaged with customers and strategic partners to develop case studies.